Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to get to your TikTok analytics. Choose a category.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. Feel free to use a term or two in your next workplace conversation or night out.)

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

MARCH 18, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. I am trained with MarTech content.

Budget Programs 106

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 106

Scoop.it

OCTOBER 13, 2022

So how do you access the proper information to personalize your content curation strategy for each customer? The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Demographics.

Curation 85

Curation Social Media Analytics Personalization 85

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Marketing Insider Group

DECEMBER 18, 2023

You’re aiming to engage, inform, and ultimately, convert. With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its analytics also allows real-time monitoring of time spent with your brand’s content.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Salesforce Marketing Cloud

MARCH 7, 2024

Email segmentation is when you organize your email recipients into smaller groups with the purpose of sending them relevant information. These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Envy

AUGUST 8, 2017

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Creating Tailored Remarketing Lists with LinkedIn Demographics. Reading time: 3 great mins.

Demographics 81

Demographics Linkedin Segmentation Marketing Websites 81

Marketing Insider Group

MARCH 25, 2024

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. Regular updates and maintenance are crucial to ensure the data remains relevant and effective in supporting your marketing strategies. That’s huge!

Peer-to-peer 258

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 258

Varicent

DECEMBER 7, 2021

These analytics helps senior management understand and define the business case for future investments based on more than just conjecture and hoping that past sales data mirrors future results. Data-driven Information. This is ideal for a new product or a new company but is time, capital, and labor-intensive.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Webbiquity

MAY 9, 2023

You can also curate informative content for them and add your insights. Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior.

Social Media 310

Social Media Social Marketing Planning Tips 310

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 103

Enterprise Management Marketing Automation Services Marketing Management Analytics 103

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy. But creating viral content is not merely an exercise in luck.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Martech

FEBRUARY 27, 2024

The AI is informed by customer data and product data within the business. It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. We started with predictive analytics, to help anticipate consumer needs. AI capabilities.

SMS 106

SMS Marketing Automation Services Forecasting User-Generated Content 106

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

AUGUST 11, 2023

Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience. Different platforms cater to diverse demographics, so aligning your choice with your audience’s preferences ensures maximum impact.

Social Networks 181

Social Networks Business Work Management Social Media 181

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Once you get your leads, you can figure out how to provide relevant content over time, which helps you chart and respond to the different stages of your customers’ journey.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Marketing Insider Group

JANUARY 21, 2022

Knowing your audience’s interests and demographics is key for developing a content strategy that appeals to them. You can access these insights through the native analytics features on each of your social media platforms. It’s easy to get overloaded with information on social media. Use the Right Hashtags. Maintain Consistency.

Social Media 320

Social Media Organization Media B2B 320

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Valasys

JULY 26, 2021

To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. This can eventually result in effective and relevant content that promotes customer engagement. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Navigate the Channel

NOVEMBER 21, 2023

Your team is posting relevant, timely information and your community is engaged. In most cases, the ads served to an audience are highly relevant and useful. The platforms not only have demographic and geographic information, but they have deep information on user occupations, interests and behaviors.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Webbiquity

NOVEMBER 23, 2021

Using the right keywords enables Google to rank your content on the basis of relevance to the searches users carry out online. SEO revolves around understanding website analytics, which also provides insights for the design process. Keyword Density. Website Architecture. These should all be accessible from the main menu.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Marketing Insider Group

DECEMBER 20, 2021

Is there content on my website that is no longer needed or relevant? Content audits optimize the performance of existing content and enable data-informed strategies for new content. Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights.

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Content Standard

APRIL 23, 2024

Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making. Gone are the days of relying solely on broad demographics to segment customers and target messaging.

CMO 85

CMO Enterprise Management Planning Work Management 85

Contently

JANUARY 11, 2023

Not even the world’s best data scientists could keep up with that amount of information on their own. Personalization is all about relevancy to the customer. Are you providing them with the information they need when they need it on the channel they’re searching for it? Become more relevant. First-Party Data.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Valasys

APRIL 25, 2024

With programmatic advertising, marketers gain access to a wealth of data insights that allow them to make informed decisions and deliver more relevant and personalized ads to their target audience. This precise targeting helps optimize ad relevance and effectiveness, resulting in higher engagement and conversion rates.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Hubspot

JUNE 11, 2020

You need tools to provide accurate metrics, the insights that will inform better decisions, and come ready with the customization options that will make your dashboard a functional asset. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101