NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Match offers with target audience.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Be sure to include a call to action in the video itself and the video landing page. Are your videos appearing on your website as well as on YouTube? Determine Your Goal. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. ’ Even Google Analytics data falls flat here. If you tell it to get page views, it’ll get a lot of page views at a low cost. Tell it to get people requesting a demo.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

ClearVoice

NOVEMBER 25, 2022

But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Product demos. First-party data collection.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. Get more backlinks to pages with embedded videos. How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? Demo videos. Landing pages. Video Marketing Strategy 3. Video Marketing Storytelling 4.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

LeadsRX

MARCH 9, 2022

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. See the paths-to-purchase and the ways consumers develop trusting relationships with your brand.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Vidyard

OCTOBER 27, 2019

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. Video Analytics and Video Marketing ROI What is Video Marketing? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? Contents 1. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JULY 17, 2015

Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. So what analytics should you look for from your video marketing technology? This data can be key when attributing lead generation to campaign sources. You get my point.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. Webinar Metrics to Measure: Registrations, attendance, and conversions from event page views to registration.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Optinmonster

JUNE 10, 2021

And the best tool for creating this kind of campaign is hands down OptinMonster : OptinMonster is the #1 lead generation tool on the market. Build a Stunning Landing Page. To do that, you’ll want to build a dedicated landing page for your Father’s Day sale. Click here to get started ?.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Optinmonster

JUNE 22, 2021

Build an Independence Day landing page. For that, OptinMonster gives you more targeting rules than any other lead generation software on the market. Page-level Targeting: Personalize the user experience (UX) by creating custom campaigns that match the content of your site’s posts and pages. Gamify your site.

Promotion 68

Promotion Landing Pages Template Budget Programs 68

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Content analytics and an agile CMS unlock digital transformation. Data like page views and click-through rates can help you determine the effectiveness of efforts near the top of the funnel.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. What is SEO? SEO is the way to go! Hold those horses! There are some drawbacks to an SEO-only focus. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Webinars generate leads. Take advantage of screen sharing capabilities to live-demo your product or add in videos to keep things interesting. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Sharpspring

FEBRUARY 13, 2020

To ensure optimal conversions for any mobile advertisement, create a dedicated landing page for each. From branded content to social media, you can use video to educate your audience, generate engagement or drive sales. People who view a demo video are nearly 2x more likely to buy than non-viewers. Think with Google).

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Webinars generate leads. Take advantage of screen sharing capabilities to live-demo your product or add in videos to keep things interesting. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Moz

JANUARY 22, 2019

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. The first step is to set up a funnel visualization in Google Analytics. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Directive Agency

OCTOBER 2, 2019

These goals include awareness, lead generation, and engagement. Below, we can see that Google generated a list of 300,000 – 500,000 users similar to those converting on our website. Lead generation. If your marketing efforts are focused on lead generation, lookalike audiences based on form fills are a strategic tactic.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Sharpspring

APRIL 7, 2017

Do you want to use video to generate more leads ? Once you determine your goals, you can begin creating specific types of videos, such as promotional demos or educational explainers to help onboard new clients. Add videos to landing pages to increase the opt-in rate. Landing pages are your first point of entry for leads.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Hubspot

JUNE 26, 2019

The software also allows you to create optimized landing pages , as well as track and build reports around conversion and call data. One of Optmyzr’s tools, the Automyzr, allows users to upload and generate campaigns in bull from data sources like spreadsheets or integrations. Kenshoo provides free demos and quotes.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Sprout Social

FEBRUARY 3, 2022

M easurable: This is where analytics come in. Below is an example of analytics using Sprout Social’s reporting suite. Copywriting for ads, emails and landing pages. Creating resources such as instructional videos, blog posts and product demos allows you to educate and sell to your audience at the same time.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Sharpspring

FEBRUARY 13, 2020

To ensure optimal conversions for any mobile advertisement, create a dedicated landing page for each. From branded content to social media, you can use video to educate your audience, generate engagement or drive sales. People who view a demo video are nearly 2x more likely to buy than non-viewers. Think with Google).

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Directive Agency

SEPTEMBER 12, 2019

These goals include brand awareness, lead generation, engagement, and much more! The Facebook pixel allows you to build audiences based on specific pages users have visited on your site. Select “Website Traffic” if you’re going to target a particular page on your website, or “Customer List” to build based on your customers.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

JUNE 4, 2016

The entry popup comes up immediately before you’ve even had a chance to view the page. There’s no chance they’re going to leave the page before it pops up, and for this reason, it’s very effective despite the annoyance factor. They are set to appear after a visitor has been on the page a pre-determined number of seconds.

Marketing & Strategy 100

Marketing & Strategy Trigger Marketing Case Studies Intent 100

Vidyard

DECEMBER 9, 2015

It boosts email click-through rates and on-page conversions. Is it intended to generate brand awareness? Or is it a lead generation campaign? Heck, it doesn’t even have to be a page-turning, edge-of-the-seat type of story. Did you know that landing pages with video see 80% more conversions than those without?

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

MARCH 23, 2021

video marketing goal—one that is specific, measurable, attainable, relevant, and time-bound—might look like this: We will increase time on page for key pages on our website by 15% this quarter by embedding relevant videos. Do some research, check out some demos, and determine what best meets your needs. The sky’s the limit!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Optinmonster

FEBRUARY 27, 2024

Semrush also offers other tools to help you improve your on-page optimization, build a content strategy, and refine your link-building strategy. The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. Pricing Semrush offers a 7-day free trial.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Pam Didner

SEPTEMBER 16, 2020

In essence, digital marketing is a lot of work, as is demand generation and working with sales. Demand Generation. Here are the 5 must-ask questions, I created a YouTube video to show you why. Demand Generation. In the B2B world, demand generation usually means acquiring leads for your sales team. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

LeadSquared

JANUARY 28, 2015

Which platforms should we use, apart from Google & Facebook, to generate leads? You can find a list of 56 online sources & tactics for education lead generation , here. If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. Question 2. Question 3. Question 14.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Produced a landing page with a compelling offer and CTA. Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45