Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

JULY 29, 2022

For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. Questions to ask at the demo. But the important thing is to be properly prepared with a comprehensive list of questions prior to the demo. Does the tool provide real-time analytics?

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. Request a demo today to learn how you can leverage crucial buyer and customer data for your ABM initiatives and unlock new opportunities for growth.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Sprout Social

FEBRUARY 28, 2024

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout helped a composite organization representative of interviewed customers gain 92% of time back by using the Smart Inbox. Request a personalized demo with a member of the Sprout Social team.

Social Media 101

Social Media Work Management Marketing Management Media 101

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more. Reviews G2 Score: 4.9 (101

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Only B2B

MARCH 6, 2024

Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SpotMe Blog

OCTOBER 7, 2023

Valuable Insights Medical conference apps provide analytics and data that offer valuable insights into how HCPs are using and interacting with your conference. Evaluate each app based on the following factors: Functionality Determine which features are most important for your conference like scheduling, messaging, polling, or analytics.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Sana Commerce

MARCH 4, 2022

According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. In one survey of B2B suppliers by Forrester Consulting, 87% said omnichannel investment will be crucial to serving customers. Investing in data and analytics infrastructure.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Full Circle Insights

OCTOBER 1, 2022

The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs. Advanced B2B Marketing Analytic Hacks Webinars. « Keep an eye on trends.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

SmartBug Media

MAY 13, 2022

Are they going to Forrester? If another group of accounts has strong intent to purchase, you can target them with solution-focused content and direct response offers, such as "get a demo" or "start your free trial.". But what you don’t know is what they’re doing outside of your website. Are they going to G2?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. A different kind of B2B buyer. Reviews as a gateway to buyer intent.

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

Seismic

DECEMBER 20, 2022

Effective sales enablement includes a lot of moving parts like content management and automation, learning and coaching, and analytics. To begin, you can turn to trusted third-party sources and studies like The Forrester Wave or The Aragon Hot Vendor Report for an honest assessment of the platforms in the space. Get a demo.

Marketing Management 40

Marketing Management Marketing Analytics Tools Ad Building Business 40

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before. Reach out to us to schedule a demo or watch our recent webinar.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Put Your Videos to Work.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Leadspace

NOVEMBER 27, 2018

As noted in Forrester’s recent report on B2B Marketing Data Vendors, the future belongs to “data agnostic” platforms which combine “big data” and AI-powered analytics to drive targeted intelligence, recommendations and actions, aligned across all Sales, Marketing and advertising channels.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce. Source: Forrester , 2021). Second-party Intent Data. Second-party intent data is collected by another company and then purchased by you.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now. Out of the 14 event management technology vendors, Forrester named only 4 of them a Leader, one of which we’re proud to say is SpotMe.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Vidyard

MARCH 9, 2017

Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. To see SpotMe in action, request a demo now.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Biznology

JULY 7, 2020

Some people were freaked out by the demo and most called the program she rather than it. The new generation of chatbots use combinations of Deep Learning, Predictive Analytics, Sentiment Analysis, and Natural Language Recognition and they articulate with increasingly human-like voices. There are about 1.5

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

EMagine B2B Blog

MARCH 29, 2018

Demos (This is typically well received in software tech) . This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Case Studies. Recorded Webinars. How can you stay competitive and innovative with your content? Start by looking at high quality assets produced by industry leaders.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Vision Edge Marketing

NOVEMBER 12, 2013

Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” Steps they take (industry reports, product reports and reviews, white papers, demos, etc.)

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. Your analytics software captures wherever they are coming from as their referral source. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Madison Logic

OCTOBER 11, 2022

In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. . Click here to learn more and request a demo! . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Launch Marketing

MAY 8, 2018

Some additional key martech solutions to consider include: Web analytics. While many B2B organizations leverage internal marketing assets such as case studies and product demos to market their solutions, CEO of TrustRadius Vinay Bhagat emphasized that organizations need to also incorporate their customers’ voice within their marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Vidyard

JULY 8, 2021

Demo videos are the solution for growing B2B software companies when scaling their enterprise sales teams and, in particular, their technical sales teams. Due to the varied role, Solutions Consultants must be able to walk a prospect through a product demo, discuss in-depth challenges and scope solutions to those challenges.

Sales Cycle 140

Sales Cycle Video Marketing Peer-to-peer B2B Sales 140

Outbrain

NOVEMBER 24, 2021

Aware of these challenges, Outbrain partnered with TheContillery visual analytics platform to provide data-driven insights for a successful recommendation campaign using creative best practices and the most impacting visuals. 2) Forrester, Marketing And Media Efficiency Outcomes Drive Content Marketing, 2015. (3) Download Full Guide.

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29