Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Attribution Analytics Google 126

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. SEO and SEM, data analytics, cross-channel consistency and user experience. When customers and prospects look up, you’d better be there. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ’s Workbench is an end-to-end content marketing platform for curation, personalization, email and digital distribution and campaign analytics.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well. Her best tip?

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Marketing Insider Group

DECEMBER 8, 2021

One of the most important steps in building an influencer program is research and analytics. It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. Enabling employees to be brand storytellers.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ’s Workbench is an end-to-end content marketing platform for curation, personalization, email and digital distribution and campaign analytics.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Contently

JUNE 29, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. ” The end result was a 23-story series that reached over 24,000 readers and generated over 40,000 minute of attention time—as measured by Contently’s Analytics—all without any paid promotion.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. In doing so, the content team has unwittingly been driving retention by keeping customers satisfied and informed, and upselling them by convincing current clients that they should invest in additional software functionality.

Storytelling 48

Storytelling Analytics Enterprise Management Work Management 48

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Marketing Insider Group

MARCH 11, 2024

How many viewers are turning into customers or leads? Analyze and Adapt: Use analytics to track the performance of your videos. Underestimating the Power of Storytelling Videos that tell a compelling story are more likely to engage and be remembered by your audience. Conversion Rate: This is where the rubber meets the road.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Convince & Convert

APRIL 12, 2024

Gain support from leaders and cross-functional teams to become advocates for the social team Create Custom Social Team KPI’s – Create a master dashboard to house all social data. Utilize social analytics reporting tools to gather data. Data Storytelling is Key How do you use data to educate, tell a story, and make an impact?

Social Media 138

Social Media ROI Media Cross-Selling 138

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Navigate the Channel

DECEMBER 12, 2023

With customer trust at an all-time low and the emergence of AI-driven ad blockers, the traditional marketing playbook is no longer effective. In the era of data analytics and automation, it’s easy for marketers to lose sight of the human element. It’s the foundation upon which brand trust and loyalty are built.

Allocation 65

Allocation Storytelling Ad Exchange Paid Search Agency 65

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. SEO reporting has always been an important part of my deliverables. Organic impressions, clicks, and CTR.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” How Answering the “Why” Builds Customer Connections and Fosters Growth. The question “Why?”

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Contently

APRIL 20, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing work Contently’s customers are creating. The average reader spends 2 minutes and 30 seconds engaging with stories on Means & Matters, as measured by Contently’s Performance Analytics, which only counts active engagement. “It’s not about us.”

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Within that gap lies an opportunity to have a different kind of customer conversation, one that is driven by data. Storytelling.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

LeadsRX

JULY 12, 2021

The post #34 Paul Deraval Talks Marketing Reports and the Importance of Knowing Your Customers’ Data appeared first on Multi Touch Attribution Software. Listen to the episode for this and many more great insights from Paul.

Multi-Touch Attribution 119

Multi-Touch Attribution Ideal Customer Profiles Marketing Report Paid Search Agency 119

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 313

Social Media Social Marketing Planning Tips 313

Vidyard

JANUARY 19, 2017

And I didn’t have to go far to find her, because her company is a Vidyard customer. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. How did you do that? Well I have.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Salesforce Marketing Cloud

DECEMBER 7, 2022

The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. It takes practice to craft stories that sell a vision to potential customers. Get into storytelling. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Content Standard

NOVEMBER 11, 2016

Its social media existed largely as a space to answer customer support questions and to host media for sponsored posting. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Its blog didn’t tell stories, it held news and information about software updates.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Salesforce Marketing Cloud

AUGUST 31, 2022

Trust is the connective tissue between a brand and its customers. In Salesforce’s State of the Connected Customer report , we found that 74% of customers say a brand communicating honestly and transparently is more important now than before COVID-19. That means our storytelling reflects the diverse communities that we serve.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Parse.ly

APRIL 2, 2021

The overarching theme: In a year that’s been marked by an acceleration of personalized, targeted marketing via innovations in mar tech, brand marketers are leveraging tools and platforms to optimize product awareness, build their brands and engage directly with customers. Developing the right content marketing tactics using analytics.

Storytelling 52

Storytelling Top of Funnel Digital Marketing Funnels Analytics 52

Parse.ly

APRIL 2, 2021

The overarching theme: In a year that’s been marked by an acceleration of personalized, targeted marketing via innovations in mar tech, brand marketers are leveraging tools and platforms to optimize product awareness, build their brands and engage directly with customers. Developing the right content marketing tactics using analytics.

Storytelling 52

Storytelling Top of Funnel Digital Marketing Funnels Analytics 52

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 57

CMO Enterprise Management Planning Work Management 57

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Focus on customer experience [and audience engagement].

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. How Contently Built a Customer-Centric Content Strategy for Xerox.

Case Study 132

Case Study Case Studies Studies Branding 132

Heinz Marketing

AUGUST 25, 2018

Some advice for building a culture in your business that is based on service to one another as well as your suppliers and customers. Bots and Automation Don’t Automagically Create a Great Customer Experience. A look at an example when automation didn’t give the greatest customer experience. B2B Marketing Analytics Is Broken.

Barriers 45

Barriers Storytelling Marketing Attribution B2B 45

Adobe Experience Cloud Blog

JUNE 2, 2020

To achieve that, they will need six key marketing skills: #1 Storytelling. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. Udemy Storytelling Courses. Coursera Storytelling Courses. Online Course on Storytelling from Pixar. #2 2 Data Analytics.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171