Single Grain

MARCH 28, 2022

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. 1) Conversions.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Circle Studio

OCTOBER 27, 2022

In a recent article, SERP optimization specialist Jason Barnard proposes that search engines such as Google and Bing take the individual ranking factors of a page (topicality, quality, speed, freshness, etc.) and combine them into a “bid,” or combined score, that is then used to rank individual pages in search engine results pages (SERPs).

Lead Scoring 60

Lead Scoring Lead Ranking Keywords SEO 60

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

JANUARY 24, 2020

Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. A study published on Moz found that there is, indeed, a strong correlation between links and rankings. This means that tracking organic rankings is as important as ever.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Valasys

MAY 5, 2020

Measuring the top SEO KPIs for your business leveraging tools such as Google Analytics and Moz helps you in analyzing data about website usage and working continuously to improve your website as an ultimate weapon for optimizing sales conversions. Organic traffic can be measured by means of tools such as Google Analytics.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

seo.co

JANUARY 31, 2022

You can gain all insights via Google Analytics or other reporting tools like Agency Analytics, which allows you to work with many parameters. To reap all these benefits, you have to carry out extensive on-page and off-page optimization, which would eventually lead to a rise in SERPs for targeted and untargeted keywords.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Martech Advisor

AUGUST 29, 2019

Simultaneously, keep an eye on competitor activities to see what is working for them. Ranking organically on the search engine result pages (SERP) requires you to have a sound SEO strategy. Marketing Analytics. Additionally, tracking the store performance helps you evaluate the impact of these changes. Google Analytics.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. P.S. If you haven’t already checked out Google Analytics 4 , you’re missing out on some future-proof revenue optimization features that will serve you well even after Google phases out third-party cookies. Faster site speed correlates to better rankings.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. P.S. If you haven’t already checked out Google Analytics 4 , you’re missing out on some future-proof revenue optimization features that will serve you well even after Google phases out third-party cookies. Faster site speed correlates to better rankings.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Referral Rock

OCTOBER 9, 2019

Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” We also track how well our posts are performing at the 1-month, 3-month, 6-month, and 1-year marks. The emergence of a SERP feature is one of the biggest reasons for re-optimizing posts,” continues Carere. “If

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

OCTOBER 31, 2023

Domain authority is not a metric that Google uses when compiling their ranking order for the SERPs, but it is a gauge of how well you can expect to perform against your competitors. Use tools like surveys, social media insights and analytics to gather data. Understand your target audience’s needs, preferences and pain points.

Lead Ranking 98

Lead Ranking Lead Scoring Domain SERP 98

Conductor

FEBRUARY 9, 2022

A social media SEO strategy can help your business build deeper relationships with customers, optimize your content to appear higher in search engine results pages (SERPs) and on social, and help you better reach your audience where they spend the most time. Use social analytics to inform content strategy.

Social Media 111

Social Media SEO Media Lead Scoring 111

Single Grain

AUGUST 24, 2023

For instance, if you’re in the e-commerce sector, an agency with a track record in driving online sales and managing platforms like Shopify or WooCommerce can be invaluable. Agencies use the highest-quality marketing tools to create campaigns, fulfill services and track progress.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

seo.co

DECEMBER 25, 2020

However, this is a product of a misconception: that being “mobile friendly” in Google’s eyes means you’ve essentially won the battle for mobile supremacy. Unfortunately, this correlation doesn’t exist. Unifying SERPs. Because they survived the Mobilegeddon update, they believe their site to offer a great mobile user experience.

SEO 98

SEO Mobile Advertising CMS Development Lead Ranking 98

Single Grain

SEPTEMBER 9, 2019

When looking at Google Analytics for your site, direct traffic will look like this: In a way, direct traffic signals that users know your brand and visit your site often to find information, products, services or to log in to a member portal. Direct traffic is important, since it significantly impacts the top 10 positions on Google.

Lead Ranking 92

Lead Ranking Lead Scoring Dwell Domain 92

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. Everybody does. Wouldn’t it be nice if your site was at the top of that list? Keep your URLs static.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Convert

APRIL 18, 2023

Your eyes play the biggest role here. Take a look at this heatmap that highlights where shoppers spent their attention: Source: Frictionless Commerce If you look at any heat tracking and user recordings, you will find that people are disproportionately drawn to visual assets… This is a known fact. What does this say about you?

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52