Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Robert shared his expertise on how to effectively use content analytics to drive growth, improve content creation, and optimize digital experiences.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

ClearVoice

OCTOBER 27, 2023

Is your ecommerce website generating a lot of traffic but very few sales? Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. Why invest in CRO The average ecommerce conversion rate worldwide is 3.37 For email, that’s anywhere from 2-5 percent.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. The answer is simple … not all traffic is good traffic. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. We’ll give you an example. But here’s the question.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . Import GA4 Conversions to Google Ads . GA4 no longer has goals, instead, every conversion is tracked as an event. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Ranking 98

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . According to WebFX, the average conversion rate for Google Ads is 75%.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. In these cases, predictive analytics are a necessity.

Top of Funnel 161

Top of Funnel Conversion Video Marketing Content 161

Optinmonster

NOVEMBER 19, 2023

These gamified popups let you grow your subscriber base faster and boost conversion rates or sales for your business. This can grow your conversion rates, sales, and overall revenue. This lets you recover abandoning users and is incredibly effective at increasing conversions. Sounds amazing, right? Then let’s jump right in.

Conversion 73

Conversion Best Practices eCommerce Template 73

Webbiquity

MARCH 30, 2021

Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate. Conversational marketing via the use of live chat will be on the rise in 2021. Leverage User Analytics for Future Campaigns. Leverage Live Chat for a Personalized Experience.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

KoMarketing Associates

AUGUST 7, 2018

You wanted to increase conversion rates. You eventually earned a nice 20-30 percent increase in conversion rates. Without further ado, here are 10 out-of-the-box, bigger-than-basic ways to spike your conversion rates…or maybe change your entire business: 1. Minimalism works well for conversion rate optimization.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

The Point

OCTOBER 29, 2014

(HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK) BK) Several factors have come together to bring analytics to life.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. In a moment, we’re going to dive into our list of the 7 KPIs to track from your email marketing analytics.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. Similarly to how Parse.ly ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. If you’re in the same boat, don’t worry – we’re here to help!

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Optinmonster

MARCH 1, 2023

Do you need help finding where to put the signup form on your website for optimum conversions? A well-designed signup form can help increase website conversions , enhance the user experience , and ultimately drive business growth. But it is nothing more than an ad linking to his webinar registration page.

Conversion 94

Conversion Landing Pages Opt-in Template 94

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 49% check analytics for every post. >>> Related: 12 Ways to Leverage Your Existing Investment in B2B Webinars. 3) Webinar benchmarks. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

SmartBug Media

APRIL 23, 2024

For example, a traditional business may celebrate an increase in web traffic month over month, but it may not know how to articulate how specifically this growth metric contributes to its revenue. In contrast, a private equity firm would scrutinize web traffic with an eye toward its direct impact on revenue generation.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Webinar Metrics Work Management 59

Parse.ly

DECEMBER 14, 2021

In last week’s webinar , David Grossman, CMO of Backstage, walked us through how they used Parse.ly to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. Watch the full webinar. Centering around conversions that make an impact on your business.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? In this guide, we’ll show you how to gate content for more engagement and conversions. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list. Let’s get started! Video replays.

Lock-In 94

Lock-In Top of Funnel Conversion Marketing Automation Services 94

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. In these cases, predictive analytics are a necessity.

Top of Funnel 101

Top of Funnel Conversion Video Marketing Content 101

Marketing Insider Group

MAY 12, 2021

Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. One of these challenges is that business owners may not see the value in creating content that does not have immediate sales conversion. Having a sound SEO strategy will help drive traffic.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. While content conversion doesn’t follow a linear pathway, you can chart these stages to tie your content to revenue. I prefer to call these folks a “content conversion” or “content lead.”

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

NuSpark Consulting

SEPTEMBER 14, 2015

Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B.

Conversion 100

Conversion Lead Ranking Lead Scoring Marketing Websites 100

Top Rank Marketing

NOVEMBER 13, 2023

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. Research has shown that organic search accounts for more than half of all website traffic. It can play a critical role!

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Navigate the Channel

JANUARY 19, 2024

Social media can drive considerable traffic to your blog. Respond to comments, participate in conversations, and show appreciation for user-generated content related to your blog. Share tips, answer questions, and engage in conversations. This can make your posts more discoverable to a wider audience.

Social Media 65

Social Media Media Blogger Demographics 65

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Use Data Analytics for Decision Making Utilize data analytics to understand customer behavior, preferences, and feedback.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

SWZD

AUGUST 10, 2017

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program? It’s a tiny blip of traffic.

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Only B2B

JULY 29, 2021

Check Web Traffic. What percentage of total website traffic is coming from your email marketing campaigns? For instance, in, Google Analytics, all traffic coming from email marketing is lumped into the “direct” category unless you manually distinguish between direct and email traffic. Look At The Conversions.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Top Rank Marketing

JANUARY 31, 2024

They engage with brands through webinars, social media, and even chatbots. This involves actively listening to them, responding to their questions, and participating in conversations. Actively participating in these conversations not only enhances your brand’s credibility but also serves as a rich source of market intelligence.

Social Media 91

Social Media B2B Marketing Social Marketing B2B Thought Leadership 91

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Parse.ly

JANUARY 28, 2021

joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. To set the stage for our discussion, we asked the webinar audience what goals they’re focused on for content marketing in 2021. Focus areas for 2021? Parse.ly’s content strategy .

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52