Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Blog analytics. Why they matter.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. For that, check out the incredible potential of Inbound Marketing and Marketing Automation.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Hubspot

JANUARY 13, 2012

If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? You just have to know how to use it!

Analytics 28

Analytics Allocation Landing Pages Click Rate 28

Hubspot

MARCH 14, 2016

This has opened up a huge opportunity for schools to leverage an inbound marketing approach for gaining new students into their programs. Regardless of your budget, inbound enables any school, big or small, to own their search engine ranking without paying the big bucks to maintain it through paid advertising. The Basics.

Planning 28

Planning Budget Programs Content Education 28

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Customer Experience Matrix

NOVEMBER 15, 2007

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. SAS is obviously focused on execution and analytics.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Hubspot

JANUARY 10, 2012

Because content is such a core part of inbound marketing , the modern marketer has to possess (or develop) a very important ability: content creation. With consistent practice and determination, you too can possess the qualities of a kick-ass marketing content creator. Sets & Adheres to Deadlines.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Hubspot

MAY 21, 2013

If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another. After all, you signed up to be a marketer -- not the content police. Then the anger sets in. Then the anger sets in.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. The people who consistently read and share your content with their networks?

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

JANUARY 3, 2011

To help make your blogging software decision easier, we've highlighted 11 essential features that a business blogging software tool should offer in terms of blogging functionality, analytics functionality, and support/expertise. Enables Subscriptions Via RSS and Email: Your blogging platform shouldn't limit subscriptions to RSS.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

MLT Creative

NOVEMBER 7, 2011

Add the CompanyTwitter and Blog RSS Feeds - Bringing in your twitter updates and blog feed keeps your company page active, relevant and current. Monitor Traffic and Audience Analytics on LinkedI n - The last tab, analytics, is a rich resource and adds insights and value. You have 256 total characters to describe specialties.

Paid Search Agency 40

Paid Search Agency Linkedin B2B Marketing Companies 40

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Get the free “Step-by-Step Guide to Website (re)Design” now.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Industrial Marketing Today

JANUARY 26, 2010

The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. Create fresh content: Don’t copy-paste static brochureware text and put it on your website. Get the free “Step-by-Step Guide to Website (re)Design” now.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

SEPTEMBER 1, 2011

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Beware of vanity metrics.

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

Hubspot

OCTOBER 4, 2012

500|5000 Conference on "How to Grow by Leaps and Inbound." To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating!

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 20, 2012

I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. Blog RSS Feed. There's a very simple way to populate your LinkedIn company page with your business' content, and it's called your blog's RSS feed. What can I say? News Module. Company Status Updates.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog's homepage. Off Your Blog. That's right! Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JULY 23, 2010

Excellent content leaves the reader with something new that they didn’t have before. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Remarkable Content – A mix of content is good. Sub-heading.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

NOVEMBER 8, 2010

B2C More Involved in Almost Every Type of Social Media Usage of social networks is essentially among between B2B and B2C marketers, and B2B marketers are somewhat more engaged in podcasts and slightly more engaged in third-party forums. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. The RSS feed is: [link]. In addition to that, I have “ Marketing White Belt, ” which was the book I published last year. That’s where things like Google Analytics come into play. This episode features Christopher S.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. The RSS feed is: [link]. In addition to that, I have “ Marketing White Belt, ” which was the book I published last year. That’s where things like Google Analytics come into play. This episode features Christopher S.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. A is for … Article Marketing. Promote RSS Feed URLs.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Hubspot

DECEMBER 31, 2012

"I want to become a stronger, more multifaceted content creator.". Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? 1) I will blog at least twice a week.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MARCH 23, 2015

In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. I promise that reading content written by these folks will give you the most value for your time. I promise that reading content written by these folks will give you the most value for your time.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. B BackType - BackType is a social media analytics company that helps companies measure their social engagement.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Litmus

JANUARY 5, 2024

In fact, 90% of marketers A/B test , with more than a quarter doing so often or always. The best email marketing tools offer simple A/B testing for variables such as subject line, imagery, send time, and email content. Mailchimp is experimenting with AI-powered marketing analysis and recommendations.

Budget Programs 110

Budget Programs Marketing Budget Enterprise Management Work Management 110

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 And how do you believe B2B marketers will leverage marketing automation platforms and related technology to be more successful in engaging buyers (and in the process, getting their arms around the ‘brave new world’ of B2B marketing ) in 2010?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

NOVEMBER 23, 2011

There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts. 11 Ways to Screw Up Your Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

seo.co

OCTOBER 29, 2021

For example, if you’re seeing the best results from your content marketing campaign, you can convince your client to allow you to increase efforts there (at the possible expense of a less profitable department). Take a look at how often long-form content posts are shared on social media: (Image Source: BuzzSumo ).

Work Management 96

Work Management Marketing Management SEO Service 96

Sharpspring

MAY 13, 2020

A sales and marketing platform may include a Customer Relationship Management (CRM) system , email automation , interactive forms , social media scheduling , analytics , community management and content management system (CMS) capabilities to publish blogs , landing pages and other digital content.

Marketing Automation Services 58

Marketing Automation Services Top of Funnel Lead Ranking Paid Search Agency 58