Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Buffer

NOVEMBER 24, 2020

What you need is a deep understanding of what your audience cares about, and how to get your content in front of them in the right places at the right times. That’s why analytics are so important. Analytics help you to make better decisions and get better results. Let’s take a look. Let's talk about the new feature first.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Build an Opt-in Email List. Create Value for Your Audience.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The problem is, many B2B marketers aren’t tracking the right benchmarks. Each section includes benchmark metrics B2B businesses should keep a close eye on.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. If that’s what you’re thinking when you hear the term “above the fold content”, you’re not the only one.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Hubspot

APRIL 25, 2019

But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting. However, there's one social media site where users actually embrace branded content -- Pinterest. What is Pinterest Analytics? This is how new people discover your content on Pinterest. Link clicks.

Analytics 98

Analytics Impressions Eye-Tracking Stats 98

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Social Media 105

Social Media Advertisements Advertising Tools 105

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. Get the Report Contents 1. To this end, video analytics are essential.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Keep in mind, whenever you write content (lead bait) it should be a logical one.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Also, consider the frequency of your posts.

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? 3 searched “gardening tips” on Twitter and your Tweet popped up in the results.

Impressions 93

Impressions Twitter Organization Eye-Tracking 93

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Unsurprisingly, our social posts and content do well there as our product and target customer fit. Choose a bunch of keywords to track and then wait for people to post them. Be wary though.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Unsurprisingly, our social posts and content do well there as our product and target customer fit. Choose a bunch of keywords to track and then wait for people to post them. Be wary though.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

KoMarketing Associates

MAY 25, 2022

When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. They tend to be cheaper and lack eye-catching images.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.

Social Media 125

Social Media Media Eye-Tracking Impressions 125

SmartBrief - Marketing

JUNE 7, 2023

For content marketers, these statistics might be alarming. And with TikTok allowing people to consume content in bite-sized 10-second chunks, the thought of getting someone to spend five minutes reading a blog post might feel hopeless. All these analytics help you better understand your audience and meet them where they are.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Social media monitoring is the process of tracking and reacting to social engagements. Brands should track everything from shout-outs and reviews to questions and complaints. Sprout Social.

Social Media 125

Social Media Tools Campaigns Media 125

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Integrated B2B

MAY 22, 2020

Whether it’s used for content marketing, recruitment or account-based marketing, the opportunities stretch far and wide. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

Whether it’s used for content marketing, recruitment or account-based marketing, the opportunities stretch far and wide. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products. Then, dig in further.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. For example, if you wanted to create a competitor map for social media, you would take an in-depth look at your competitors’ profiles, from monitoring their engagement and most active channels to their overall content strategy.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110