Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient. And don’t forget about social listening.

Social Media 101

Social Media Features Media Curation 101

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Convince & Convert

SEPTEMBER 7, 2011

Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. This act of finding good content and sharing it is known as content curation. But…isn’t promoting your own content akin to talking about yourself?

Curation 166

Curation Research Sample Click Rate 166

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). Content engagement rate. Focus on the right prospects. Engage with insights. Click-through rate.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Scoop.it

JANUARY 14, 2021

Producing more content does not guarantee an increase in the number of followers. To boost your following count, you’ve got to produce more right content. Your content has to resonant with your audience — they’ve got to feel it. Nothing more, nothing less — just quality content.

Social Media 71

Social Media Media Curation Content 71

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. These could include LinkedIn, email marketing, content marketing, or SEO. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Ensure that your content is responsive on any mobile device. Embrace Automation and Martech.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Thinkers360

MARCH 15, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

SocialPilot

DECEMBER 6, 2023

Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in.

Personalization 89

Personalization Brand Identity Branding Tips 89

Convert

OCTOBER 18, 2022

We’ve used quotes, ideas, and content from these goldmines in our blogs and on social media. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. Want to see expert-curated content from around the web? Test Everything.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

ClearVoice

JANUARY 14, 2020

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan.

CMS Development 119

CMS Development Content Marketing Media Planning 119

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Directive Agency

OCTOBER 2, 2019

Lookalike audiences are based on your curated audiences that exist/can be built within the various ad platforms. On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Login Pages Are Effective For: Driving relevant traffic.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

SendX

FEBRUARY 21, 2020

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. It offers both audience segmentation and basic analytics features, plus it’s extremely affordable and easy to get started with. Why so many emails, though?

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

Martech Advisor

NOVEMBER 22, 2019

Table of Contents. The global acceptance of social media platforms such as Facebook, Instagram, TikTok, and LinkedIn has largely influenced the online reach of companies. Your brand needs to be consistent, available, and relevant on social media. It includes content publishing, tracking, and measuring. Content Publishing.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. From marketing proposals to performance reports, your content will always look brilliant.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Sharpspring

DECEMBER 9, 2022

Whether you’re creating content on behalf of your clients or want to freshen up your brand, TikTok is worth your consideration. TikTok often appeals to older digital natives who now find typical social networks boring, as well as those who prefer highly visual content. Users want to see clever, creative, and interactive content.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

EveryoneSocial

JULY 11, 2023

GPT-4 allowed us to scale our curated share copy production without sacrificing quality or our unique brand voice. So buckle up as we journey into the future of social media content creation! AI leverages predictive analytics to understand your audience’s behavior and preferences. Review and edit.

Marketing AI 52

Marketing AI Work Management Social Media Marketing Management 52

Convince & Convert

MARCH 7, 2016

By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Over-gamification puts a carrot in front of every intended action, from sharing content to reading important company news.

Curation 148

Curation Paid Search Agency Lock-In Thought Leadership 148

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 87

Marketing Automation Services Curation Enterprise Management Marketing Automation 87

B2B Digital Marketer

DECEMBER 21, 2023

As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Oktopost

JUNE 15, 2023

Social media are fast-moving worlds; relevance rises and falls like the tide, and only those of us who can master real-time social listening can take full advantage of that. Not to mention content creation Has content creation got you feeling like you’re running up against a wall? When should you be doing this?

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. Pinpoint what social content resonates with your audience. pic.twitter.com/VWrYyt0cKp.

Social Media 144

Social Media Research Social Marketing Media 144

EveryoneSocial

DECEMBER 17, 2020

If you have perused the EveryoneSocial website, you’ll end up learning quite a few things about our company and product: We are a leading employee advocacy platform that keeps employees informed, creating, and sharing content — no matter where they are working. Expand shares and reach of blog posts, guides, content, etc.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Seismic

APRIL 29, 2021

Microsoft Relationship Sales solution (MRSs) , Seismic LiveSocial , and the Seismic Storytelling Platform TM bring together robust business intelligence and analytics to help your organization focus on smart moves that generate revenue. Tools like LinkedIn Sales Navigator support sellers by identifying qualified buyers.

Design 52

Design Buying Cycle Marketing Management Digital Transformation 52

Top Rank Marketing

AUGUST 14, 2023

For example, if you want to learn how to succeed in B2B with unconventional marketing tactics, why not learn from someone like Joe Pulizzi – founder of Content Marketing Institute/Content Marketing World and The Tilt/Creator Economy Expo – both of which have been so successful, they’ve been acquired.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

EveryoneSocial

JUNE 29, 2022

Today, even before someone spends any actual face time with you, they can view your LinkedIn or Instagram profiles and make assumptions about who you are both personally and professionally. A great place to do this is your LinkedIn headline, like Karly Wescott does in the example below. Pin Your Best Content.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Social Media 156

Social Media Media Ad Exchange Work Management 156

SalesIntel

AUGUST 21, 2023

Marketing personalization involves tailoring marketing messages, content, offers, and experiences to cater to individuals instead of a collective group. This approach aims to make interactions more relevant and engaging for consumers by speaking to their specific pain points, preferences, and personalities.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Outgrow

JANUARY 11, 2021

Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Must Read: How to boost lead generation through interactive content. These are extremely popular lead-generating content pieces that the marketing world is going gaga over. Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 109

Buyer Personas Copywriting Content Ideal Customer Profiles 109

Valasys

FEBRUARY 20, 2023

Social media marketers need to stay on top of marketing trends , grow brands, promote blog posts, streamline workflows, and collaborate with teams to curate content on the fly. They are renowned for their content curation, organization, scheduling, monitoring, and RSS integration. And they offer a free for 30 days.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40