KoMarketing Associates

JULY 1, 2021

However, respondents are still struggling with delivering personalized content (44 percent), integrating all marketing systems (43 percent) and creating a successful strategy (41 percent). Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

AUGUST 15, 2018

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. Marketers Failing to Leverage the Potential of Analytics.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

SEPTEMBER 10, 2018

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward. Within the next two years, 79 percent said they envision it being “extremely important.”

Marketing Report 157

Marketing Report Analytics Peer-to-peer Touchpoints 157

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MARCH 24, 2016

One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. I’ve outlined a few below: Restoring a Google Analytics Profile. I’ve outlined a few below: Restoring a Google Analytics Profile.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

KoMarketing Associates

JULY 22, 2016

The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Utilizing UTM tracking codes within campaign destination URLs is critical to the accuracy of Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Utilizing UTM tracking codes within campaign destination URLs is critical to the accuracy of Google Analytics.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

JULY 18, 2018

As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics.

Video Marketing 152

Video Marketing B2B Marketing B2B Paid Search Agency 152

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

OCTOBER 23, 2014

The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. What are Custom Reports?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

DECEMBER 17, 2019

What are other companies doing that you can integrate into your content program? In this post, we’ve highlighted 7 tips and 13+ statistics from the content industry to guide your strategy in 2020. 69% of the “most successful” content marketers have a documented strategy in place. Source: Content Marketing Institute.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

DECEMBER 13, 2018

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content. This was followed by having a dedicated team (66.67

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. To learn why this is the case and gain further insight into results in the report, we spoke to Lisa Murton Beets of the Content Marketing Institute.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

JUNE 19, 2017

Despite the wide variety of marketing content, C-suite executives and decision makers still have strong preferences toward long-form pieces, according to new research. Executives appear to value data-driven content as well, but some of them remain skeptical. Providing Accurate Marketing Content to Buyers.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Intent data is generally defined as information that reflects a web user’s behaviors, specifically as it pertains to content consumption.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

JUNE 11, 2012

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. To learn more and gain further insight into the report, we spoke to Lisa Murton Beets, research director at the Content Marketing Institute.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

KoMarketing Associates

OCTOBER 4, 2017

Marketers are spending more time crafting value content that resonates with their target audience, but new research indicates that there is a lack of sophistication in how they measure its impact. Seventy-five percent will generate at least three times more content than last year, and 32 percent are releasing content daily or hourly.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of? Internal Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

JULY 14, 2021

Their top martech priorities include marketing analytics and performance attribution (50%), content marketing (41%), and audience/marketing data and data enhancement (37%). As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

OCTOBER 23, 2017

The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads. When it comes to the top tactics for lead nurturing, marketers cited in-person meetings (65 percent), email marketing (62 percent) and content marketing (58 percent).

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? Let’s take a closer look at each one of these core components of content marketing: 1. Researching. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

AUGUST 18, 2016

And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some. So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. Get Creative.

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

MARCH 23, 2017

I was excited to learn what other people had to say and I was excited to be able to talk about how customers should be the basis for any content marketing program. Specifically, I was excited to talk about how content can help take the customer through the buyer journey. What type of content are they using to help them make a decision?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

KoMarketing Associates

MAY 9, 2017

To find out why and dive deeper into research, we spoke to Paula Crerar , VP of content marketing and programs at Evergage. How are B2B marketers, in particular, using content personalization to their advantage? Do they personalize certain types of content (e.g., Only 18% are leveraging personalized content in their mobile apps.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

MAY 25, 2022

Approximately 66% are having difficulty shifting their analytics posture from reactive to proactive/predictive. Personalized Marketing Content and the Customer Experience. As more marketers begin to focus on personalization to create a more memorable customer experience, previous research suggests that many are starting with content.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

NOVEMBER 9, 2017

Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research discovered that 32 percent of marketers are releasing content daily or hourly.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. To prove ROI, marketers first need to understand why the content is successful and how is driving value for the target audience.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120