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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions. What should your marketing team do?

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Content Operations

ClearVoice

What are Content Operations? Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure.

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WordPress SEO Guide: SEO Considerations in Using the WordPress CMS

seo.co

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. WordPress combines elements of design, content production and, of course, SEO , all under one roof. Powered by Content.

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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Web analytics provide actionable insights that enable you to continually optimize your website performance. Choose a CMS system. You probably evaluated your content management system (CMS) during your current website analysis and goal setting steps. Update all placeholder content. Test your UX. Create a sitemap.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

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The latest AI-powered martech tools

Martech

Turbo to its event analytics platform. Yext ’s Yext Content brings AI to its headless content management system. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” Instoried ’s Cathie.ai

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4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. Users can also choose different service packages depending on whether their company is small or tends to fit into the enterprise category.