Oktopost

MARCH 15, 2021

Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains.

Social Media 138

Social Media Webinar Metrics Media Marketing & Strategy 138

PureB2B

MAY 28, 2021

The migration of product discovery and education online. Before the pandemic, trade shows and conferences were among the best ways to showcase different products and services as people can actually hold, touch, and test the product or be guided through live demos of services. COVID restrictions have changed all that.

Work Management 62

Work Management Trends Marketing Management Conversion 62

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Pam Didner

SEPTEMBER 16, 2020

Here are some ideas: Use webinars to attract prospects and educate existing customers on new features. Also, you need to educate sales about the relative importance of quality vs. quantity of leads. Understand how different formats of content are used online or in virtual conference calls in the current environment.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hinge Marketing

APRIL 1, 2020

What I mean by this is that as you develop your personal brand, your success will be strongly correlated to the extent to which you educate your audience. So what skills help you educate? You’ll need to build up a speaking resume before most national conferences and trade shows will consider you.

Personalization 77

Personalization Brand Identity Branding Peer-to-peer 77

Zoominfo

OCTOBER 5, 2021

Essentially, you are trying to reach prospective customers with content that will educate them and answer any questions they may have regarding your offering. Demand generation core responsibilities involve building and developing specific programs that will help you achieve your strategy. The idea is to expose TOFU prospects.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Inbox Insight

MARCH 29, 2022

Measuring the impact of brand awareness activity poses a pivotal challenge for 42% of senior B2B marketers when it comes to multi channel analytics. However, our research shows a return to focus with 12% allocating over 75% and 57% allocating over 50% of their budget towards brand awareness. Why is B2B brand awareness so important?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

KEO Marketing

AUGUST 7, 2017

Outbound marketing / Account Based Marketing allows you to provide valuable educational content in an integrated and strategic fashion to move those prospects along the buyer’s journey. Don’t forget conferences, trade shows and other in person events. Leverage in person events.

Inbound Marketing 48

Inbound Marketing Practices Best Practices Word of Mouth 48

Hinge Marketing

FEBRUARY 2, 2022

In years past, much of the education would have occurred at trade shows, conferences, or special events. This maturity leads to more sophisticated processes and moves high growth firms beyond implementation and usage to reporting and analytics. Take a look at the chart below.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Engagio

MARCH 25, 2019

Transform your email signature block into a promotional channel for your content, and gain basic analytics from your list by adding smart links through bitly or another provider. Attend big-box events and trade shows (CES, SaaStr, Cannes Lions). Direct Mail Doesn’t Have to Suck. Host or attend roadshows to attract key accounts.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. Trade shows.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

B2B Digital Marketer

SEPTEMBER 29, 2020

13:40 – The importance of information and analytics. And that’s what one of my other clients, [inaudible] who I met at a conference. So also when we develop a strategy, it’s about like going through all the analytics, of course. 07:23 – Real world example: CX Global Media competitor.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Webbiquity

DECEMBER 15, 2020

Top designer and builder of modular and portable trade show exhibits worldwide. Empowering educators with knowledge and insights to improve student outcomes. The nation’s top business analytics and performance mgmt. solution provider #BigData & #Analytics. Followers: 5,990. Following: 235. LucyAssists.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Only B2B

FEBRUARY 10, 2023

Event Lead Generation: This type of lead generation involves attending and participating in events, such as trade shows, conferences, and webinars, to meet potential customers and generate leads. Outbound lead generation is often more direct and focused on generating leads quickly.

Paid Content 118

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 118

ATAK Interactive

JANUARY 3, 2020

For B2C companies, particularly those tracking online sales, you hopefully should have your Google Analytics goals set up and have them available to cross-reference with your Shopify or Magento reports. The meeting will be done over Zoom video conference so we can see each other and then review the screen. Scorecard – 5 minutes.

Paid Search Agency 103

Paid Search Agency Demand Generation Agencies Work Management Advertising Agencies 103

ATAK Interactive

JANUARY 3, 2020

For B2C companies, particularly those tracking online sales, you hopefully should have your Google Analytics goals set up and have them available to cross-reference with your Shopify or Magento reports. The meeting will be conducted over Zoom video conference so we can see each other and then review the screen. Scorecard – 5 minutes.

Paid Search Agency 78

Paid Search Agency Demand Generation Agencies Work Management Advertising Agencies 78

ATAK Interactive

JANUARY 3, 2020

For B2C companies, particularly those tracking online sales, you hopefully should have your Google Analytics goals set up and have them available to cross-reference with your Shopify or Magento reports. The meeting will be conducted over Zoom video conference so we can see each other and then review the screen. Scorecard – 5 minutes.

Paid Search Agency 60

Paid Search Agency Demand Generation Agencies Work Management Advertising Agencies 60

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SpotMe Blog

JULY 13, 2023

Our take on marketing event management trends Marketing Event Management (MEM) has changed drastically over the past few years, with business leaders suddenly having to manage customer events differently – from lead generation events to trade shows and conferences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Hinge Marketing

MAY 15, 2017

These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Using offers to download valuable educational content such as guides and whitepapers, you can entice a certain percentage of your blog readers to opt into your mailing list. There is great deal to say about each of these tools.

Personalization 126

Personalization Webinar Metrics Brand Identity Branding 126

Terminus

DECEMBER 13, 2019

It’s much easier to convince your sales team to make a call to someone in an account that’s been showing increased web engagement than to someone who has never interacted with your content and may not even be the decision maker. Get more out of trade shows. Better engaging target accounts before, during, and after the show.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles ABM Sales Management 26

B2B Digital Marketer

SEPTEMBER 8, 2020

Well, bit of quick history, my formal education is in communications. So they come out of the funnel back into the top of the funnel and it’s marketing and sales job there to, to nurture, educate, and push them back through to another sales cycle. I’d love just a little bit about you though. Lee Judge (01:29): Okay.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

SnapApp

OCTOBER 3, 2017

On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account. 3: Work trade shows together. It starts by cross-educating ALL teams.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Choozle

JANUARY 20, 2020

The awareness stage can leverage educational content in blog posts, guides and ebooks, white papers, industry research & analyst reports, and others. By targeting locations using IP address targetings–such as industry conferences, an office location, or trade shows–B2B marketers can leverage data to reach potential customers.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Customer Analytics.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

JANUARY 26, 2012

Conferences & Events. Is there a company trade show coming up soon? Or maybe you are speaking at a conference? You can tell by looking at their corresponding landing pages' visitor-to-submission rates in your marketing analytics ). Change your email signature to reflect that.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Marketing Insider Group

DECEMBER 8, 2020

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. When you publish valuable content that informs, educates, and entertains your target audience, you earn their loyalty. But don’t create content for content’s sake. Attend Offline Events.

Lead Ranking 351

Lead Ranking Lead Generation Paid Content Lead Scoring 351

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? We know these investments make people feel better.

ROI 50

ROI Paid Content Social Marketing Webcast 50

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

nDash

JUNE 2, 2021

Determine your company’s target audience by identifying their age, gender, educational background, marital status, location, and purchasing habits. Stephen takes part in and attends trade shows and conferences to network with others in the industry. He likes to golf and rock climb during his free time.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Webbiquity

AUGUST 18, 2012

the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. Just 10% use virtual conferences. “Good” content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. ( In the U.S., MediaPost ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Vidyard

JULY 9, 2020

To create great content, follow the four Es: Engaging, educational, emotional, and empathetic. Google Analytics. Most B2B marketers forget that people reading their content want to be educated but also like to be entertained. With more complex products, nurtures can drip information to educate people until they’re ready to buy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

SEPTEMBER 23, 2021

Video Analytics Statistics 2.6 Virtual Conference and Webinar Statistics 3. The Sales Analytics Process 1.1 Step 3: Apply Sales Analytics Tools 1.3.1 Other Sales Analytics Tools 1.4 The Shift to Virtual Events and Conferences 2. Educational Webinars 3.3 Video Marketing Statistics 2.1 Vidyard 1.3.5

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

JULY 10, 2020

To create great content, follow the four Es: Engaging, educational, emotional, and empathetic. Top SEO Tools for Startups Mangools Moz Ahrefs Alexa.com Google Analytics Screaming Frog Put Video to Work for Your Startup Get the free video tool designed for startups Sign Up Free 3. Readers sense a fake immediately and flee.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98