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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 100
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Go Multichannel.

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10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. How to Pick the Right CMS?

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. In this guide, we go over some important pricing aspects for customer engagement software. There are many things you can do with these tools.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. What do customers expect when communicating with a brand? A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020.

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The Rise of Content, a Path to Sustainable Growth

Parse.ly

Now more than ever, brands are concentrating on content marketing, investors are piling cash into CMS companies, and consumers are looking for authenticity from the organizations they spend with. It’s how forward-thinking companies are providing real value to their customers and building loyalty and brand authority.