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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Employees can help define the company vision. A challenging digital marketing world. It never ends.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Image Source.

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Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. By the year 2023, video ad spending on social networks in the U.S. Paid ads have also been a boon for small local businesses, targeting their campaigns only within a given geographic region.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey.

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7 Marketing Alternatives to Tracking Cookies

Hubspot

At some point your life, you've probably had a run-in with ads generated by third-party cookies. Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? And, many marketers are already actively using and benefiting from them.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. In this guide, we go over some important pricing aspects for customer engagement software. There are many things you can do with these tools.

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Best Free eCommerce Software

TrustRadius Marketing

Product trScore Pros Cons Big Cartel 10/10 Integrations Load times Niche-specific Reliability Usability Lacks user data Web customization Ecwid 9.5/10 10 User-friendly Integrations eCommerce website builder Content creation Customization Custom domain PrestaShop 7.5/10 Big Cartel.