Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. .

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Televerde

NOVEMBER 3, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology (MarTech), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 59

Planning Analytics Enterprise Management Work Management 59

NuSpark Consulting

SEPTEMBER 30, 2012

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. Here’s a recent CMO survey conducted by Duke University and commissioned by the American Marketing Association. . Twitter. . Answer: (Retweets Received/ # of Tweets) x 100 = Twitter Amplification Rate. .

Social Media 100

Social Media Analytics Media Viral Marketing 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Litmus

DECEMBER 8, 2020

That’s always the hardest thing in the world would say, to listen to future episodes and join the conversation over on Twitter using the hashtag #DeliveringPodcast. And then outside of that, I’m actually pretty quiet on Twitter. Jason Rodriguez: So today I’m chatting with Wade Hobbs. Wade Hobbs: For sure.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. At the summit, he talks about the role of the CMO and senior marketers considering market behavior and consumer habits. Super catchy and effective.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Top Rank Marketing

DECEMBER 8, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey?

Newsletter 126

Newsletter B2B Marketing Linkedin Studies 126

Marketing Insider Group

JULY 15, 2020

Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages. When weighing whether to use humor, for example, CMO advisor Steve Olenski suggests staying true to your brand’s identity while prioritizing empathy. Make sure those sites have your most current information. .

Paid Content 276

Paid Content Trends Planning Cost Per Click 276

LEADership

FEBRUARY 10, 2015

This CMO Spotlight Series features some of the most imminent thought leaders of our time. Alan is the Principal and CMO of Alan See CMO Temps, LLC and a Forbes Most Influential CMO on Social Media. If you enjoy reading this CMO Spotlight series, please share with your friends.

CMO 40

CMO Social Media B2B Thought Leadership Media 40

Top Rank Marketing

JULY 21, 2023

MarketingProfs How is the Role of the B2B CMO Changing? In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 85

Marketing AI B2B Marketing B2B Thought Leadership B2B 85

LEADership

APRIL 7, 2015

Before the program drained any further resources in time and money, I swallowed hard and gave it to the CMO, “This is not working; it’s actually failing pretty badly. Ashif Dhanani, CMO, Macquarie Telecom hits the nail on the head, “ The idea of failure does not align with the need to have defined KPIs with milestones and targets.

CMO 40

CMO Webinar Metrics B2B Ideal Customer Profiles 40

B2B Digital Marketer

MAY 9, 2024

18:55 – 20:41) Jim Rembach and Zee Jeremic discuss leveraging data insights and marketing automation to revolutionize sales processes, emphasizing the transformative potential of integrating advanced data analytics in sales strategies. (23:03 Utilizes analytics to optimize strategies and campaigns, increasing effectiveness.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

KoMarketing Associates

MARCH 14, 2017

TrackMaven’s latest “Digital Marketing Analytics Performance” report took a look at how various industries’ digital marketing performance compares. In contrast, many businesses have low average engagement ratios on Twitter, but the construction products industry sees the highest levels of engagement with 21.16

Linkedin 121

Linkedin Ad Building B2B Marketing Budget Creation 121

Onalytica B2B

AUGUST 31, 2017

He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. My first CMO job included no budget and no team. Because he’s brilliant about analytics, marketing, AI and because he’s an amazing writer. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

SalesGrape

SEPTEMBER 17, 2023

Use data analytics tools to identify patterns and trends that can help you prioritize these accounts based on their likelihood of conversion. Case Study: A marketing automation software provider identified the Chief Marketing Officer (CMO) of a large retail chain as a key decision-maker at one of its target accounts.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. In effect, we’ve all become a little more human. When did content marketing start?

Content Marketing 219

Content Marketing Work Management Paid Search Agency Marketing Management 219

chiefmartech

JANUARY 27, 2020

Rishi Dave , CMO Vonage. Guan Wang , Director, Marketing Analytics at DocuSign. Amisha Sud , Marketing Manager at Twitter. Sean Hiss , Chief of Staff to the CMO, VP Marketing at Hitachi Vantara. Oscar Castro , VP eCommerce & Digital Marketing at Harry & David. Benjamin Bloom , Senior Director Analyst Gartner.

Conference 85

Conference Enterprise Management eCommerce CMO 85

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The CMO Survey ). These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g.,

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

SEPTEMBER 22, 2021

From the CMO Council Report: Only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content. . Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance!

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech Advisor

JANUARY 16, 2020

Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. ” This makes analytics a key skill for marketing technologists in 2020. “Marketers report using marketing analytics to make decisions only 39.3% of the time.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

KoMarketing Associates

DECEMBER 17, 2019

If the goal of your content program is anything other than “create content”, you need to have the right tracking and analytics in place to actually showcase success. Source: The CMO Survey. Share with us on Twitter @KoMarketing ! Define Success & How to Measure It. Source: PAN Communications.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

LEADership

JUNE 26, 2014

In our continuing CMO Spotlight series, I am happy to feature SAP CMO, Jonathan Becher. His Twitter handle describes him as a performance management enthusiast, sports analytics aficionado and three times CEO. A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. Outside-in approach.

CMO 40

CMO Work Management P2P Peer-to-peer 40

QuanticMind

JUNE 13, 2016

You need to capture individual intent and personalize the experience accordingly, otherwise known as predictive individualization (again, based on machine learning and predictive analytics). Facebook has Custom Audiences, and Twitter has Tailored Audiences, which are similar in concept. Let the data speak for itself.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Marketing Insider Group

MARCH 3, 2014

So learn to take risks with a few calculated bold moves, use data and analytics to drive intuitive decision-making and learn how to build amazing teams by being a leader with empathy. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. ” And it comes just 9 months into her tenure as CMO.

Peer-to-peer 100

Peer-to-peer Work Management CMO Paid Search Agency 100

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. To succeed as a small or medium-sized business (SMB), employees must work smarter. Plus, these platforms and tools are continuously evolving.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

KoMarketing Associates

DECEMBER 9, 2013

CMO Club’s CMO Impact on Customer Experience. Neolane and the CMO Club polled more than 200 heads of marketing from the CMO Club’s diverse global member base. The survey results showed nearly all (90%) of today’s CMOs are personally responsible for the overall customer experience. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Sprout Social

APRIL 2, 2019

Our CMO Jamie Gilpin kicked things off by acknowledging the elephant in the room: trust. When the company was gearing up for the launch of nationwide Taco Bell delivery, they swept Twitter for Tweets just like that, new and old, surprising them with gift cards in the days leading up to the launch. Well, Grubhub found you.

Communities 106

Communities Work Management Trust Marketing Twitter 106

Onalytica B2B

JANUARY 12, 2018

The opportunity to work at Forrester on the CMO practice as a research associate burnished my research cred, but also exposed me to the world of marketing. Twitter is a great option ( @corinnejames ) or email me – first name at blueconic dot com. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

The Marketing Blender

APRIL 22, 2022

Facebook, Twitter, YouTube, Instagram, Pinterest, Tumblr, and LinkedIn have become marketing powerhouses. Web Analytics. On top of this, free platforms such as Google Analytics can give you insights into how people flow through your site, when they drop off, what pages are the most popular, and what sources bring in the most traffic.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

chiefmartech

JANUARY 5, 2020

I shared a rough, back-of-the-napkin version of the framework on Twitter, which elicited a ton of great feedback. Analytics Architect — MODELLERS who dive deeper into the structure (and infrastructure) of data that marketing collects and uses for business/customer intelligence. Typical titles: Marketing Operations , CRM/MAP Admin.

Thought Leadership 130

Thought Leadership Work Management Marketing & Strategy Custom Publishing 130

Martech Advisor

JANUARY 31, 2020

The field of marketing covers a wide range of topics ranging from psychology to cyber security, from leadership to data analytics. It is highly recommended by Adam Solomon, CMO of Lotame , who is known for leading marketing and martech teams across companies such as Time Inc., Tell us on LinkedIn , Facebook , or Twitter.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

B2B Marketing Traction

OCTOBER 13, 2011

Today as a CMO, marketing consultant or agency, you need to understand and use technology. Our lead marketing consultant and CMO for Hire, Jen Beever, came from the software industry in 1997 to start New Incite. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization).

Copywriting 100

Copywriting Optimization Marketing Management CMO 100