Remove Analytics Remove Click Rate Remove Media Remove Stats
article thumbnail

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

article thumbnail

Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Here’s a stat to chew on: US marketers are now spending 41.9% Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 10 Free Content Analytics Tools

Contently

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

article thumbnail

The Best Twitter Analytics Tools

Brandwatch Marketing

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139
article thumbnail

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. The mighty click through rate.

article thumbnail

5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Here are the five things you need to know about streamlining your social media strategy. This is why so many brands feel their social media channels are underutilized.

article thumbnail

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow.

Stats 100