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The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. ” —  Blogging Wizard (Analytics).

How to Drive Considered Purchases in Consumer Marketing

Modern B2B Marketing

In this information age where self-education and research define most of the criteria used to make a final purchase, ensuring that your brand’s differentiated value reaches your audience at the optimal time is critical. While it’s certainly vital for your brand to be found, are you able to consistently build enough brand equity to deliver through to the final purchase and beyond ?

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. 59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. Mobile DMP.

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The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Piwik.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing.

An Overview of Google Analytics Goals & Conversion Metrics


There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

What's Holding CMOs Back From Using a Mobile Data Management Platform

It's All About Revenue

As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according to eMarketer. Take Control.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.

5 Ways To Make Sure Your Mobile Marketing Is Magical

Modern B2B Marketing

Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. billion+ mobile devices on the planet and that number isn’t slowing down (more here ). On the receiving end of those mobile devices is a consumer that is continuously inundated with messages, content, and calls-to-action. Mobile Friendly is not Optional.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing.

16 Remarkable Web Analytics Guides, Tips and Techniques


There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. Zaius assigns events to sessions after they are linked to unified identities, so one session can include interactions across several channels. So what fooled me about Zaius?

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Perfecting the Personalization Puzzle for Mobile Marketing

CMO Essentials

Savvy marketers should adopt the approach of personalized engagement, which simply stated, means delivering a compelling message at the opportune time, in the correct format, to a precise location that incites action (e.g., a store visit, purchase, or friend referral). Here are some tips to get started on the path of mobile marketing personalization. 1. purchase history).

Are CMOs Poised To Take Over Technology Purchasing?

It's All About Revenue

Today, most tech purchase decisions are still being made in the CIO/CTO suite. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, Big Data boom, predictive analytics, etc. CMOs Step into Tech Purchases with Increasing Responsibilities. Rather, the trend is shifting towards Line of Business (LoB) executives making tech purchase decisions. Now, they will add making tech purchase decisions to the list. There is nothing new about that.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing.

Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Modern B2B Marketing

As a result of this surge of information available online, the average buyer now spends more time independently researching purchases instead of visiting more traditional shop-fronts like dealerships. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 Engage in Linked Multi-Channel Marketing.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Among other things, they can allow brands to locate social media users with purchase intent. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics.

The Essential Guide to Using Mobile Messaging Apps in Your Marketing


Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%. Its revenues and usage is expected to decline as mobile internet connectivity becomes the norm. The Mobile Messaging App Landscape. Millennials.

Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Modern B2B Marketing

Author: Eric Kim The race to mobile has become a stampede. The The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Mobile is different.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

BANK OF AMERICA :  “BankAmeriDeals” provides cash-back offers to credit and debit-card customers based upon analyses of their prior purchases. DELTA :  With over 130 million bags checked per year, Delta has a lot of tracking data about bags and became the first major airline to allow customers to track their bags from mobile devices. By Rob Petersen, {grow} Community Member.

Marketing Goes Mobile and Global (MoGlo)


At this point, there seems to be a general consensus that marketing is going mobile. Anyway, when we think about mobile, here’s the part I think many of us marketers and analysts tend to forget about: mobile is going global. To put it another way, as marketing goes mobile, it is also going mobile global or, as I like to say, MoGlo. MoGlo Purchase Intent.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” The system can also track media purchases made outside of [x+1]. connecting to external systems.

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Moments later I get a tweet from the national pizza chain thanking me for buying their pizza and offering a coupon for a future purchase. From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. But seamlessly integrating facial recognition with mobile. post our happy moment on Instagram.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Separating texts to target different stages of lead interest (just looking, comparing services, emotional purchasing triggers). The power of content is that you can use different content pieces to speed up their pulse and get them to a purchasing decision by moving them deeper into the conversion funnel. Mobile is bigger than social media. Counting in: Solid keyword research.

87 More Vital Social Media Marketing Facts and Stats for 2012


Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Mobile Marketing Statistics. MindJumpers ). 3.

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4 Ways to Turn Marketing Ideas Into Engaged Customers

It's All About Revenue

Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Ultimately, we can then tell if they have made a purchase, which puts us in a better position to track the efficacy of the strategy that we implemented.” Cross Channel Marketing” 4.

Does mobile search work for your business?


With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. But recent data shows that many marketers are unhappy with the performance of their mobile search activities. The answer unequivocally is yes.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Platforms — The need to breakthrough will forge new channels and distribution options. Analytics — A simple social media dashboard is not enough to win in this environment. As I detail in my book, the act of sharing drives the economics of social media marketing, creates advocacy, and affects purchasing intent. 2. Mobile devices are detroying human conversation.

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Social Mobile Local (SoMoLo) and the Value of Connection: You Can’t Afford Missing Pieces.

WindMill Networking

How do the pieces of social, mobile and local marketing fit together? Connecting Social, Mobile and Local. The power of SoMoLo is found in integrating the three, social, mobile and local , disciplines. It’s necessary to discover how social, mobile and local work seamlessly … and the perfect fit just isn’t accomplished with a one-size-fits-all approach. Mobile.

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Mobile 10. It will not be the year of mobile (again). Mobile adoption will increase and marketers will progress. However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites. In September, pundits will point to 2013 as the year of mobile in B2B.

5 warning signs that your website sucks


Poor Mobile Experience. Before you read any further, grab your mobile phone (or open a new tab if you’re reading this on mobile), and navigate to your website. ” Those effects can be negative, too, if your customers can’t find what they’re looking for when on their mobile device. No Web Analytics. Really. Sounds simple, right? Today. Email.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Different social media channels serve different purposes. eMarketer ).

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The Path to Adaptive Marketing: An Introduction

It's All About Revenue

The goal is to create a more malleable strategy for engaging customers across channels. As customers vacillate between digital devices and offline channels – such as going to purchase something at a retail store or doing research on their phone – they create disparate identifiers about themselves. Cross Channel Marketing Marketing CloudThey must adapt.

Converting B2B Leads Through Social Content: 3 Keys to Success


For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. If you’re one of the companies that is still having trouble converting through social channels, you’re not alone. The The Right Content in the Right Channel. Infographic from Ethos3.

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Merging Social and Mobile to Maximize Your Reach

WindMill Networking

If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Of course, the obvious example is Facebook, which continues to struggle to convince users it can be profitable in the mobile landscape by rolling out major purchases and initiatives seemingly every day. Mobile

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

While there’s some data sets that you might need to purchase,” she says, “so often, customers are sitting on a goldmine of first-party data that’s just sitting there untapped.”. Email, wrongly pronounced “dead” multiple times over the past few years, continues to best other channels in terms of ROI. By Kerry Gorgone, {grow} Contributing Columnist. Great. Why his? Great.

[X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics

Customer Experience Matrix

Although I don’t recall Vein mentioning it during his actual presentation, he did tell me in a side conversation that his firm purchased JovianData last year in order to expand its ability to work with individual-level data. MarketShare and [X+1] announced an alliance last month to combine MarketShare’s cross-channel analytics with [X+1]’s digital targeting. This will build a customer-level data hub that combines data and sends targeted messages across display ads, Web site, email, and mobile. So it’s definitely a good start.

5 Marketing Stats for New Business in 2014


With always-connected customers increasingly going mobile , this also means your website has to work well on mobile devices, or you risk losing 48% of the U.S. population, or 143 million mobile Internet users (eMarketer 2013). Make 89% of marketers say email is their primary channel for lead-generation (Forrester Research). How much of your user base is mobile?

Agencies Under Pressure to be More Digital


For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. Last year, only 20% of Internet Retailer’s top 500 mobile retailers had adopted responsive design websites. Agency agencies agency digital digital marketing mobile search social