Marketing analytics are red hot. If you think about it, this avalanche of data is also fueling the growth of analytics.  The social conversations are giving marketers an unending stream of incoming data but marketers need advanced analytical capabilities to identify, analyze and describe patterns amidst all the digital garbage.  Many marketers will look to outsource this function from their database marketing service providers, consulting firms and boutique analytics service providers. Mobile marketing explodes. Kenyon Blunt. Privacy wars heat up. “). MORE >>

So we hope that this compilation helps you and your organization in understanding the issues on multichannel marketing, how to extract meaningful results, and most importantly, provide new avenues to find information about the growing area multichannel marketing/analytics and attribution. The Challenges of Cross Channel Marketing- from eMarketer/TNS Key takeaways: Eyeblaster/TNS Research 85% of marketers see the value in cross-media integration 67% of the marketers were currently running cross-channel campaigns 5. Big caveat! increase in natural search visitors 2.5% MORE >>

It seems that data silos are multiplying because many marketers don’t have a defined, actionable strategy for collecting and analyzing data, not only from emerging channels; i.e. web, mobile, and social, but even traditional channels like sales and market research. It is true that marketers are collecting and analyzing engagement, purchase and behavior data. The right BI and analytics can make it a lot easier for companies to break through boundaries that keep them from acting on all available data. Alex Alongi. About the Author . MORE >>

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Just 11% use mobile content and only 9% create eBooks. MORE >>

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” But the company has also extended into Web ad buying (Origin Media DSP), Web site recommendations (Origin Site), attribution (Origin Analytics), and cross channel marketing (Origin Digital Marketing Hub). Web media buying: [x+1] can manage real-time bids and other Web advertising purchases. MORE >>