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3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. 59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. Mobile DMP.

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Piwik.

The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

It's All About Revenue

Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives. Marketing Cloud Mobile Marketing

Mobile 101

What's Holding CMOs Back From Using a Mobile Data Management Platform

It's All About Revenue

As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according to eMarketer. Take Control.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing.

16 Remarkable Web Analytics Guides, Tips and Techniques


There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

Are CMOs Poised To Take Over Technology Purchasing?

It's All About Revenue

Today, most tech purchase decisions are still being made in the CIO/CTO suite. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, Big Data boom, predictive analytics, etc. CMOs Step into Tech Purchases with Increasing Responsibilities. Rather, the trend is shifting towards Line of Business (LoB) executives making tech purchase decisions. Now, they will add making tech purchase decisions to the list. There is nothing new about that.

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Perfecting the Personalization Puzzle for Mobile Marketing

CMO Essentials

Savvy marketers should adopt the approach of personalized engagement, which simply stated, means delivering a compelling message at the opportune time, in the correct format, to a precise location that incites action (e.g., a store visit, purchase, or friend referral). Here are some tips to get started on the path of mobile marketing personalization. 1. purchase history).

Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Modern B2B Marketing

As a result of this surge of information available online, the average buyer now spends more time independently researching purchases instead of visiting more traditional shop-fronts like dealerships. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 Engage in Linked Multi-Channel Marketing.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Among other things, they can allow brands to locate social media users with purchase intent. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics.

Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Modern B2B Marketing

Author: Eric Kim The race to mobile has become a stampede. The The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Mobile is different.

The Essential Guide to Using Mobile Messaging Apps in Your Marketing


Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%. Its revenues and usage is expected to decline as mobile internet connectivity becomes the norm. The Mobile Messaging App Landscape. Millennials.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Separating texts to target different stages of lead interest (just looking, comparing services, emotional purchasing triggers). The power of content is that you can use different content pieces to speed up their pulse and get them to a purchasing decision by moving them deeper into the conversion funnel. Mobile is bigger than social media. Counting in: Solid keyword research.

Marketing Goes Mobile and Global (MoGlo)


At this point, there seems to be a general consensus that marketing is going mobile. Anyway, when we think about mobile, here’s the part I think many of us marketers and analysts tend to forget about: mobile is going global. To put it another way, as marketing goes mobile, it is also going mobile global or, as I like to say, MoGlo. MoGlo Purchase Intent.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” The system can also track media purchases made outside of [x+1]. connecting to external systems.

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Moments later I get a tweet from the national pizza chain thanking me for buying their pizza and offering a coupon for a future purchase. From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. But seamlessly integrating facial recognition with mobile. post our happy moment on Instagram.

Does mobile search work for your business?


With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. But recent data shows that many marketers are unhappy with the performance of their mobile search activities. The answer unequivocally is yes.

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Social Mobile Local (SoMoLo) and the Value of Connection: You Can’t Afford Missing Pieces.

WindMill Networking

How do the pieces of social, mobile and local marketing fit together? Connecting Social, Mobile and Local. The power of SoMoLo is found in integrating the three, social, mobile and local , disciplines. It’s necessary to discover how social, mobile and local work seamlessly … and the perfect fit just isn’t accomplished with a one-size-fits-all approach. Mobile.

5 warning signs that your website sucks


Poor Mobile Experience. Before you read any further, grab your mobile phone (or open a new tab if you’re reading this on mobile), and navigate to your website. ” Those effects can be negative, too, if your customers can’t find what they’re looking for when on their mobile device. No Web Analytics. Really. Sounds simple, right? Today. Email.

87 More Vital Social Media Marketing Facts and Stats for 2012


Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Mobile Marketing Statistics. MindJumpers ). 3.

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4 Ways to Turn Marketing Ideas Into Engaged Customers

It's All About Revenue

Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Ultimately, we can then tell if they have made a purchase, which puts us in a better position to track the efficacy of the strategy that we implemented.” Cross Channel Marketing” 4.

Merging Social and Mobile to Maximize Your Reach

WindMill Networking

If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Of course, the obvious example is Facebook, which continues to struggle to convince users it can be profitable in the mobile landscape by rolling out major purchases and initiatives seemingly every day. Mobile

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Platforms — The need to breakthrough will forge new channels and distribution options. Analytics — A simple social media dashboard is not enough to win in this environment. As I detail in my book, the act of sharing drives the economics of social media marketing, creates advocacy, and affects purchasing intent. 2. Mobile devices are detroying human conversation.

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Mobile 10. It will not be the year of mobile (again). Mobile adoption will increase and marketers will progress. However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites. In September, pundits will point to 2013 as the year of mobile in B2B.

The Path to Adaptive Marketing: An Introduction

It's All About Revenue

The goal is to create a more malleable strategy for engaging customers across channels. As customers vacillate between digital devices and offline channels – such as going to purchase something at a retail store or doing research on their phone – they create disparate identifiers about themselves. Cross Channel Marketing Marketing CloudThey must adapt.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Different social media channels serve different purposes. eMarketer ).

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Converting B2B Leads Through Social Content: 3 Keys to Success


For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. If you’re one of the companies that is still having trouble converting through social channels, you’re not alone. The The Right Content in the Right Channel. Infographic from Ethos3.

Agencies Under Pressure to be More Digital


For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. Last year, only 20% of Internet Retailer’s top 500 mobile retailers had adopted responsive design websites. Agency agencies agency digital digital marketing mobile search social

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

While there’s some data sets that you might need to purchase,” she says, “so often, customers are sitting on a goldmine of first-party data that’s just sitting there untapped.”. Email, wrongly pronounced “dead” multiple times over the past few years, continues to best other channels in terms of ROI. By Kerry Gorgone, {grow} Contributing Columnist. Great. Why his? Great.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Download now to learn nine action steps you can take to generate leads with mobile. Mobile Marketing (mobile advertising, site development and apps) – Today’s buyers are BUSY. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices. during their pre-purchase research phase.

Influencer marketing tools of the trade


It’s really brilliant and super-easy to set up and it generally only takes minutes between ordering the Personal, Enterprise, or Enterprise+ version via PayPal and having it work — it might help a lot of you make sure you already have a PayPal balance before you click Purchase. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. Love it!

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[X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics

Customer Experience Matrix

Although I don’t recall Vein mentioning it during his actual presentation, he did tell me in a side conversation that his firm purchased JovianData last year in order to expand its ability to work with individual-level data. MarketShare and [X+1] announced an alliance last month to combine MarketShare’s cross-channel analytics with [X+1]’s digital targeting. This will build a customer-level data hub that combines data and sends targeted messages across display ads, Web site, email, and mobile. So it’s definitely a good start.

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. SAS’s growth and financial performance have been just fine despite the new competition, thanks to technical leadership in its core analytical products and pry-it-from-my-cold-dead-hands loyalty of its core customers.

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5 Marketing Stats for New Business in 2014


With always-connected customers increasingly going mobile , this also means your website has to work well on mobile devices, or you risk losing 48% of the U.S. population, or 143 million mobile Internet users (eMarketer 2013). Make 89% of marketers say email is their primary channel for lead-generation (Forrester Research). How much of your user base is mobile?

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 38.6% of B2B marketers say they currently use mobile in their strategies. Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones. Evaluate analytics data.

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7 Steps to Brilliant B2B Marketing [Part 1]


42% develop mobile apps. Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. The top channels B2B customers use to research purchases include: Search engines (82%). Brand Marketing Strategy Channel Marketing Digital Marketing Inbound Marketing Infographics B2B home infographic marketing

2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation Blog

The power of content is that you can use different content pieces to speed up their pulse and get them to a purchasing decision by moving them deeper into the conversion funnel. Testing a value prop can be tested through several key channels. Read on to discover which channels your peers are using. Start developing a mobile site. Mobile Marketing: What 4 top B2B companies can teach us about mobile. What she found was shocking as  out of 12 she selected for her review, only four total had a mobile site. Behavioral analytics and lead scoring.

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Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

Today’s buyer will interact with you and your company across various channels, with various people and consume all types of content. The key is to develop a content mix that spans across the 5 stages of the buying cycle: Awareness, Consideration, Purchase, Loyalty and Advocacy. “Which Digital Channels Are Marketers Most Confident In Measuring For ROI?” Sources.