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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. That number will only rise as they turn online to do business. billion in business during 2022. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024.

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AI and marketing: What the stats show

Martech

There are a lot of stats out there about marketing and artificial intelligence. AI adoption by marketing Here it’s useful to look at older stats to see how quickly things have changed. Salesforce 2020 ) This happened as adoption was slowing among businesses overall, likely as a result of the pandemic. more than two years old.

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Marketers roast Google Analytics 4

Martech

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Unusable for scenario of casual small business owner with a simple question about their stats. After 11 years of relying so heavily on Universal Analytics, migrating over to GA4 is a daunting task. Get MarTech!

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8 stats that demonstrate how social drives business growth

Sprout Social

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. While it can be tempting to cast a wide net in an attempt to reach the scores of people that are online, the best brands rely on their target audience to drive business success.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

We’re now long past the days of having to “sell” business executives on the value of social media for marketing. As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. Buyers appreciate business social media use. Small Business Trends ).

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The Best Twitter Analytics Tools

Brandwatch Marketing

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

And communicate the business benefits? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. They are also more likely to do business with a company that regularly produces up-to-date content. Maximize Social Business ).