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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target.

SEO 85
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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords. Book titles and categories on Amazon.

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Voice Search in B2B Marketing: What It Is, Why It Matters, and How to Use It for Your Business?

SalesIntel

For these busy consumers, voice search is becoming an effortless way to access information quicker and more efficiently. That is, marketers must optimize their content to a more natural tone and queries, and when comparing SEO software options like Ahrefs vs Semrush , businesses can gain fresh insights into working queries.

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SEO Content Strategy: From Basic to Advanced

Top Rank Marketing

If you want to earn high SERP rankings and drive the right audiences to your content in a digital environment where everybody’s churning out content like there’s no tomorrow, you’re going to have to find a way for your content to rise above the rest. Both technically true! Ready to build an advanced SEO content strategy?

SEO 97
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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP.

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19 Free SEO Tools That Should Be on Every Marketer’s Radar

Martech Advisor

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Learn more: 3 Tips on Using SEO to Get Your Small Business Noticed Online. Ubersuggest - A free long-tail keywords creator. SEMrush comes with a free 7-day trial for business customers.

SEO 85
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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Source: G2.