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FAQ drops and other SERP feature landscape changes

Kevin Indig

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. 🕵️3/ What else is going on in the SERPs? Are SERP Layout changes the reason all rank volatility trackers are in the red?

SERP 96
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Google, GA4, and the rising importance of data analytics

ClickZ

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 115
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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Reviewing the Top SERPs for Your Keyword Once you’ve got your topic and keywords , it’s time to play detective. Dive into the top search engine results pages (SERPs) for your keyword. SERPs tell you what Google—and by extension, your audience—values in content. Yes, better. Because good enough doesn’t make the cut.

SERP 240
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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

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Why SEO and Google Ads are Beneficial for Business

Go Beyond SEO

You already know having an online presence for your business is absolutely essential. Google Ads is an advertising platform that allows your business to run ads on Google’s search results pages (SERPs). The ads come up in a high position in SERPs, making them more likely to get clicks.

SEO 78
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Why SEO and Google Ads are Beneficial for Business

Go Beyond SEO

You already know having an online presence for your business is absolutely essential. Google Ads is an advertising platform that allows your business to run ads on Google’s search results pages (SERPs). The ads come up in a high position in SERPs, making them more likely to get clicks.

SEO 78
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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

SEO not working can be a major roadblock for any business. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. According to Databox, most businesses target keywords to rank in the top 3/10/20/100 spots.

SEO 202