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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 271
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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. The consumption of most online content is through mobile devices, even for businesses. However, we find that you can gauge your progress much easier using analytical tools.

SEO 267
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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The focus lies in catering to businesses and key decision-makers rather than individual consumers. Business decisions typically involve multiple stakeholders and a longer purchasing process.

SEO 243
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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. If you’re serious about growing your business, you’ll need a robust lead generating strategy. Free SEO analytics reports are available from Google Analytics.

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Boosting Local SEO and Small Business Visibility: 6 Tips

Valasys

In today’s digital age, having a strong online presence is crucial for small businesses looking to thrive in their local communities. Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Why is Local SEO Important for Small Businesses?

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Six Lead Generation Trends to Watch in 2021

Webbiquity

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns.

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PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions.