Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Digital B2B Marketing

MARCH 25, 2011

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Marketers using content curation to build an audience and develop their brand today need to overcome two new challenges.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. Must-have features your website is missing by iMedia Connection. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

JANUARY 19, 2010

Another fantastic post from Matt is The ABCs of a Great SEO Leader in which he walks through the alphabet of attributes critical to SEO leadership, from A (analytical) to Z (zero mistakes). Saptarshi Roy Chaudhury demonstrates how to use image files names, alt tags, surrounding text and other atrributes to show up well in image searches.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

OCTOBER 13, 2010

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Budget: We don’t need no stinkin’ budget. Nielsen BuzzMetrics.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&# Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

FEBRUARY 23, 2010

Another noteworthy post from HubSpot is 10 Ways Blogging Will Simplify Your Marketing Program , in which Rick Burnes outlines several beneficial results of blogging, from improved SEO and social media traffic to establishing thought leadership and brand building. The best 50 blogging ideas to choose from by Future Perfect. Post this on Diigo.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

MAY 20, 2010

Ultimate List of Top 29 Tools for Competitive Intelligence by Lakeshore Branding. ** 5 Stars. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx. Tweet This! Subscribe to the comments for this post? Seed this on Newsvine.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JULY 28, 2010

From there, as Strategy Director GSD&M IdeaCity, he developed integrated communications programs for clients like Microsoft, Hewlett Packard, Southwest Airlines, AARP, the PGA Tour, Chili’s and other big brands. Later, he founded his own marketing technology consultancy. Subscribe to the comments for this post? Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Savvy

JULY 28, 2009

Tool Sites for name checking, branding: Who owns your brand in today’s social media landscape? Seriously… have you staked out your brand/brand names in the hot new media real estate market? Twitter: Who Owns What, the Social Brand Index/Twitter. Twitter: Who Owns What, the Social Brand Index/Twitter.

Tools 40

Tools RSS Statistics Digg 40

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. There's lots more red meat for web analytics data junkies as well. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media 20

Social Media Optimization Media Web 2.0 20

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Tags: longtailseo b2bmarketing. Thanks for sharing this story.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags. Another software application you can use is MarketMesuite.com which allows you to personally brand your scheduled tweets.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

MARCH 3, 2008

TypePad Widget Gallery An extensive list of widgets that can be added to TypePad blogs to help promote content through sites like Bloglines , Digg and del.icio.us , as well as add cool features, collect email signups, embed a chat box, monitor traffic, create online polls and more.

Tools 20

Tools Best Practices Web 2.0 Digg 20

Convince & Convert

MARCH 4, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

WebMarketCentral

MARCH 2, 2009

Social Interaction & Advertising Are The Modern Day Search Engine Submission & Link Building by SEO Book Like the author of the previous post, Aaron Wall argues that SEO has moved beyond link building, and that the keys to the next phase in the evolution of search optimization include branding, public relations and social interaction.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: b2bmarketing. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Let us know how your brand uses social media for B2B marketing in the comments below. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. 3 Tips for Maximizing Engagement With.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. link] Adine Jay, This was timely and a great help for me.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Digital B2B Marketing

APRIL 7, 2011

It lives on, its very existence reducing the effectiveness of your brand campaign. The problem is, click rates hurt brand campaigns. Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. Your plan reflects your brand objectives, at first.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Top 10 Free Tools for Monitoring Your Brand’s Reputation by Mashable. What’s In Your Social Media Toolkit?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 18, 2010

New Interface Thursdays: Keep tabs on your account with custom alerts : Trevor Claiborne explains how to set up custom alerts to get notified about specific types of events or activities in your AdWords account, such as a spike in impressions for branded keywords or when a campaign is close to hitting its daily budget. by Search Engine Land.

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JANUARY 19, 2011

How to use search to shield your brand from negativity by iMedia Connection. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement). Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Content Marketing Institute

JULY 13, 2018

Draft an irresistible title tag that includes your target keyword. Link to your post on social bookmarking sites like Digg or StumbleUpon. Build a routine around these practices: Monitor analytics vigilantly to determine which channels are driving the most traffic and invest more in top referrers. Click To Tweet.

Promotion 99

Promotion Peer-to-peer Digg Budget Programs 99

Webbiquity

JANUARY 10, 2010

Their suite of apps ranges from simple branded buttons to social commerce tools, advertising and social rewards programs. In their own words, Sprout Builder is “a visual authoring studio that allows creative professionals to quickly and easily create branded, rich-media content and widgets.&# Tell A Friend. Sprout Builder.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Why should brands bother with Twitter? This table says why by Social Media Today.

Twitter 100

Twitter Stats Tools Tips 100

Digital B2B Marketing

MARCH 9, 2011

Email Blasts This strikes close to home for many B2B brands, who assume permission to email, for any purpose, any address they capture. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. They persist at a low level, selling through multiple layers of iframes via ad networks and exchanges.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 27, 2011

Marketers want an emotional connection, they talk about “humanizing&# brands and having conversations with people. The real people, not the brands with a label next to your name. This is where marketers already are trying to humanize their brands (beyond just adding pictures of pretty people to advertisements).

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

OCTOBER 27, 2010

This can be measured in a variety of ways such as number of “mentions&# of your company across social media channels, traffic driven directly from social media sites, and increases in branded search traffic (often the result of exposure through social media or traditional PR activities). Subscribe to the comments for this post?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Digital B2B Marketing

MARCH 28, 2011

Twitter creates brand new social connections. Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100