Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. Old online marketing links with UTM parameters are no longer being categorized the same way.

Tagging 119

Tagging CPC Cost Per Click Campaigns 119

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Google Analytics. When Is an Seo Audit Needed?

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

ClearVoice

OCTOBER 31, 2023

Engage in a link-building strategy by reaching out to outdoor enthusiasts, bloggers, and camping communities to earn high-quality backlinks to your site. Importance of SEO in B2C Marketing SEO is the cornerstone of B2C marketing because it brings your offering directly to your customer’s computers and mobile devices.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Hubspot

JULY 12, 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard.

Analytics 77

Analytics Marketing Analytics Tools Best Practices Stats 77

Optinmonster

MARCH 22, 2024

With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? The Debate The reasons why you may want to allow blog comments or not is summarized nicely by popular bloggers Pat Flynn and Everett Bogue. Here’s a quick breakdown of what each had to say.

Correlation 72

Correlation Lead Scoring Lead Ranking Traffic 72

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

EMagine B2B Blog

FEBRUARY 19, 2013

In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Before some of these reports will function properly, you will need to set up your goals in Google Analytics.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media Analytics ROI 40

Sharpspring

NOVEMBER 10, 2022

If you are planning to add blogging to your digital marketing strategy, do it right from the very start. Write it down, keep it visible, share it with your marketing team and refer to it often. For any marketing project, whether it’s online or not, I believe in starting with the big picture. Here’s the checklist: 1. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Marketing 261

FEBRUARY 7, 2018

Thanks to Leadfeeder for having me as a guest blogger. You’ll learn more details on the marketing campaign, as well as the specific steps I would take to improve it. I once launched an inbound marketing campaign that increased lead generation by 2,000%. can be found on Leedfeeder’s blog. Phase one was a success.

Marketing Analytics Tools 86

Marketing Analytics Tools Planning Blogger Inbound Marketing 86

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog. Direct and referral traffic are highly correlated.

Traffic 100

Traffic RSS Social Media Social Networks 100

nDash

SEPTEMBER 10, 2021

2: 10 Written Content Formats for Effective Content Marketing (2020). Effective content marketing is more than posting blog updates regularly. This post by Ling Wong explores ten content formats you should have in your marketing strategies. 3: Content is King: Some of Our Favorite Content Marketing Quotes (2016).

Analysis 52

Analysis Marketing Budget Marketing Analytics Tools Marketing Budget Creation 52

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Which sources of traffic should you work to increase?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Which sources of traffic should you work to increase?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? The nice thing about content marketing is that it can be very cost-effective. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

JULY 12, 2021

Before we get started, let’s get clear on how bloggers actually make money. The more readers you have, the more money you can make through: Affiliate marketing. Convert that traffic into email subscribers. That’s because OptinMonster integrates with every email service provider (ESP) on the market.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. The Digital Marketing group is also a space to share pieces of content (i.e.,

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Mailmunch

APRIL 26, 2021

If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick. Later in the article, we will discuss how to market your blog and outdo the competition. . A platform such as Blogger, Wix, and WordPress provides you the space to publish content. This will be the online address to your blog.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. Hence, 1,000. But blogging success is impossible without regular posting.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Moz

NOVEMBER 26, 2018

Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?

Marketing Analytics Tools 63

Marketing Analytics Tools CMS Development Lead Scoring Lead Ranking 63

Anything Goes Marketing

DECEMBER 12, 2006

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Bloggers for the most part write because they want to be heard and your analytics justify the time that you sit at your keyboard (for the most part although my wife still needs convincing and web stats, well they just don't do it).

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Moz

MAY 24, 2020

This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. I refuse to deal with bloggers who don’t take themselves seriously. An About page is often part of a buying journey.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

FMG Suite

JUNE 26, 2019

John Galego, the founder of Atlas Wealth Strategies, has found the ideal balance between marketing that works without requiring a lot of extra time or expertise. In a recent interview with FMG Suite’s Greg Woodbury, John went explained step-by-step how he established his marketing routine. (If Focus on a Niche Market.

Planning 74

Planning Tips Marketing Analytics Tools Terms and Conditions 74

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Sharpspring

JANUARY 19, 2022

Google would soon realize that more quality signals would be needed because backlinks were easy to buy and sell. There followed a series of updates, manual penalties and ever-changing rules in Google’s efforts to regulate the link building market. This is still something Google frowns upon. Content development + outreach.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

Ad Frequency 98

Ad Frequency Marketing Analytics Tools Curation Click Rate 98

Optinmonster

DECEMBER 17, 2020

Well, the good news is you can add quizzes to your content marketing strategy, too. Whether you are a business owner or a blogger, quizzes can help you engage your target audience. Boost your website traffic. You can collect the responses in WordPress and even connect it to your email marketing service. That’s it!

Generation 110

Generation Lead Scoring Lead Ranking Lead 110

Scoop.it

APRIL 6, 2021

As the chart above shows, the vast majority of marketers focus on factors that leverage conversions, improve the distribution of quality content, and benefit the measurement of content marketing – all of which can be better leveraged by choosing great content that was created elsewhere for reappropriation.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Did you know that B2B marketers obtain over 70% of their leads from blogging ? When you create content, then, you can focus on how to help Ernie be a more effective marketing team manager. Include tags — Tags are keywords that describe a post.

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93