Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Real Analytics. Campaigns can run for product launches, webinars, conferences etc. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Real Analytics. Campaigns can run for product launches, webinars, conferences etc. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Adobe Experience Cloud Blog

MAY 23, 2012

We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” Billions of blogs and communications. Be sure to follow The Marketo Summit on twitter at #mus12. Zeitgeist is “the spirit of the times! Now is an incredible moment for B2B marketing. Inspiring words!

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Digital B2B Marketing

JULY 6, 2011

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. Share your opinion in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

LeadSloth

AUGUST 4, 2009

After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). The Google tracking is from before Twitter, so the URLs were long and ugly. Twitter made the URL shorteners popular, like tinyURL and bit.ly. You can’t see data on individual users.

Social Media 100

Social Media ROI Media Leads 100

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Biznology

JULY 28, 2015

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious. So, maybe none of the below tools were made for me, do I hack/roll my own.

Research 80

Research Process Long Tail Marketing Blogger 80

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

LeadSloth

JULY 12, 2010

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. And finally, reporting and analytics show the business results of your activities.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Vidyard

SEPTEMBER 15, 2014

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. While the public view counts provide a great ego boost to those on Facebook, the advanced analytics that Facebook is rolling out are really targeted towards brands.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing. familiarity with salesforce.com is a plus. Time management skills.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Workflow-oriented, highly detailed behavioral data, analytical queries. Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Analytics and Dashboards. No (except salesforce.com Radian6). Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 5, 2010

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Hubspot

MARCH 23, 2015

But since the term''s become so popular, the number of growth hacking blogs has exploded over the last few years. Unfortunately, I''ve found many of these blogs to be repetitive, monotonous, and frankly quite boring. I recommend bookmarking this page so you can refer to it later, or adding these blogs to your RSS feeds.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

JULY 22, 2010

For a majority of businesses, it's a best practice to have your home page, interior pages, and blog consisting of different layouts so visitors can easily distinguish between them. The popular cloud software company, Salesforce.com, did an excellent job creating separate looks for their home page , Cloud Blog , and interior content pages.

Marketing Websites 28

Marketing Websites Salesforce.com Webinar Metrics Copywriting 28

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. 1 ) Picreel. 4 ) JotForm.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

AUGUST 8, 2012

Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Or read your blog. You can follow him on his blog , or on Twitter @twentworth12. Image credit: ganesha.isis.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Webbiquity

APRIL 27, 2017

Showcase reviews: AppStorm, Marketing Insider Group, StoreYa Blog. ” — StoreYa Blog. Showcase reviews: Marketing Insider Group, StoreYa Blog. Owned by Salesforce.com. Showcase reviews: Marketing Insider Group, RazorSocial, StoreYa Blog. StoreYa Blog. 22: The 32 Best Twitter Marketing Tools. #23:

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well. Geographic/language coverage. Monitoring beyond social media.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Directive Agency

MARCH 7, 2019

Don’t worry about trying to individually follow each woman on Twitter; we created a Twitter List to makes things easier for you! Through her expert knowledge and understanding of social media tactics, she has built a loyal following of nearly 50,000 followers on Twitter and is considered a master of social media strategy.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. It also analyzes the data in order to recommend ideal posting times for both Facebook and Twitter.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Adobe Experience Cloud Blog

DECEMBER 13, 2010

It was available to everyone who had a salesforce.com license and $15 more per person per month for everyone else in the organization that wanted to join in. Currently Heroku’s Ruby language powers over 100K web applications like Twitter, Facbook, and Hulu. It was exciting- the convergence of social networks and enterprise computing.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. To help with longevity, we try to move our big content pieces away from the blog (which by nature has a transient feel) to a more permanent home. You can connect with Kelsey on Twitter , G+ , or LinkedIn. He’s a copywriter at heart but with a secret jones for analytics.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Online Marketing Institute

JUNE 30, 2009

Twitter, unfortunately is likely to follow if unchecked. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Not all web analytics code is created equal.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions.

ROI 50

ROI Paid Content Social Marketing Webcast 50

MLT Creative

MAY 26, 2010

As I look back on my first blog series, I must say: I picked quite the subject to tackle. Market Bright Market Bright enables companies to execute campaigns on their own, with automated lead scoring and closed-loop marketing analytics. It can be easily integrated with all CRM and SFA systems, including Salesforce.com.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. While called "web analytics" in both cases, the capabilities are not the same, nor are they intended to be.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40