Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Image via The B2B Buyer’s Journey. Four Ways to Move Traffic to Conversion.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

FMG Suite

JANUARY 26, 2022

Use your LinkedIn connections to generate more referrals and leads. Write longer blog posts (1,000 words or more) to establish authority with search engines. Choose content keywords aimed at attracting your ideal client. Learn more about using Google Analytics to track your SEO progression. . SOCIAL MEDIA. ACCESSIBILITY.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Before we get started, you’ll need to have Google Analytics set up on your site. Track views using Google Analytics 4 (GA4).

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. It depends on how competitive your industry is, as that will result in higher bids for keywords. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. Image: CMI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Providing value to your audience in the form of informative blogs posts and compelling downloadable assets makes website visitors more likely to share their contact information with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

The Marketing Blender

MARCH 22, 2024

This allows you to aim your marketing budget and resources and solve the right problem. These could include LinkedIn, email marketing, content marketing, or SEO. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Increase ROI.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

ClearVoice

DECEMBER 18, 2023

This goes beyond understanding content topics and the search intent behind each keyword. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SocialPilot

DECEMBER 6, 2023

One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. Aside from creating a blog or website, you need to make sure that you’re filling your social media channels with relevant, impactful content. You can use a Facebook analytics tool to see what’s working for you.

Personalization 89

Personalization Brand Identity Branding Tips 89

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

SalesGrape

OCTOBER 10, 2023

By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions. Data-Driven Insights: One major advantage of digital marketing is its ability to provide detailed analytics and insights into lead generation efforts.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Webbiquity

FEBRUARY 4, 2011

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How to Add Google Analytics to a Facebook Page Tab by SitePoint.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Thinkers360

MARCH 15, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Directive Agency

SEPTEMBER 12, 2023

’ Even Google Analytics data falls flat here. Recognizing alternative targeting options or additional marketing channels is crucial to avoid wasting a lot of money on irrelevant keywords with zero buying intent. Mistake 2: Using Broad Match Keywords Using broad match keywords in Google ads is a big mistake for B2B.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Content marketing is among the most important and effective B2C digital marketing strategies today.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Webbiquity

JANUARY 24, 2019

Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. The Facebook strategy, in this case, may involve interactive videos and even blog posts that appeal to shoe buyers. Analytics – A lot of marketing is based on intelligent guesses.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

seo.co

APRIL 19, 2023

But investing time and resources on new SEO clients can spread your team thin. LinkedIn outreach : Use LinkedIn to search for businesses that could benefit from your services and reach out to them through direct messages. You can even offer incentives like free SEO audits or competitive keyword research.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. Lack of consolidation in analytics and reporting tools. Methodology.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

The Marketing Blender

MAY 17, 2022

Resources. . According to a new LinkedIn study, 83% of a typical B2B purchasing decision happens before a buyer engages with a provider. If so, where do they search, and what specific keywords are they searching for? B2B content marketing requires keyword research. Step 2: Create excellent keyword lists.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Oktopost

NOVEMBER 16, 2023

Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. Are the content types you invest heavily in, such as videos, outperforming other content types that require less production and resources? If not, it could be time to change your content pillars.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

EveryoneSocial

JANUARY 4, 2021

Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. LinkedIn Sales Navigator. For B2B social selling, LinkedIn is one of the top social networking platforms to use. That information can then be used to tailor social selling content to attract better leads.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on. q={{keyword-here}}.

SEO 80

SEO Keywords Intent Analytics 80

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. LinkedIn groups. Industry blogs and news websites. Product comparisons, peer reviews, and industry blogs are all valuable. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84