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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. Because these processes are key to scaling growth, we are often asked about the best ways to approach process optimization. Caterpillar Inc.

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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. The best part? Get MarTech! In your inbox. Explorations.

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SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? It’s the art (and science) of using data, trends, and analytical tools to predict future changes in SEO. Image Source: Statistica So, what exactly is SEO forecasting? But why is this important?

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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization. Customer-centricity, coined by Dick Lee in the early 2000s, is the precursor to customer success.

Design 223
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5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

data mined and analyzed from internal systems such as ERP, CRM, and other analytical tools to surface insights. They are the principal ingredients for analytics to support what is known as statistical predictions. Strategy : Hunkering down only works in the short term. The long term requires sustainable growth.

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Skills-based hiring for modern marketing teams

Martech

I work with CMOs, helping them build best-in-class marketing teams, among other things. Informing decisions with data In an exponentially expanding data universe, analytics skills enable sound marketing decisions. Tactical teams that respond to evolving consumer behaviors and market conditions drive unmatched business growth.

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Keys to Improving Strategic Adaptability

Biznology

In business, things don’t play out in quite such black and white terms, though. Instead, we have to implement reactive strategies if we hope to survive market conditions. And while no one can predict the future , strategic adaptability means doing the next best thing. Embrace business analytics. Innovate constantly.