ANNUITAS

NOVEMBER 29, 2023

B2B CMOs, who are quite capable when it comes to orchestrating customer engagement to drive demand, are perhaps best positioned to play a key role in the go-to-market functional group, and in many cases are well positioned to lead it. CMOs must be both an abstract and a concrete thinker.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

ANNUITAS

JULY 17, 2014

Lack of Analytics. However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers. This can be remedied however, given the numerous tools that are available to help with analytics for marketers today.

Paid Search Agency 100

Paid Search Agency Companies Demand Generation Data Hygiene 100

ANNUITAS

DECEMBER 11, 2023

Meghan Keaney Anderson, Head of Marketing at AI firm Jasper, said it best , “The Biggest Thing Missing from AI? Strategy.”

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

FEBRUARY 18, 2015

Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

ANNUITAS

AUGUST 19, 2020

We also recommend leveraging Google Analytics to track behavior flow and identify bottlenecks or problem spots. In order to arrive at a best-in-class customer experience, you’ll need to gain visibility into all the relevant touchpoints each stakeholder has in the customer journey. you can start connecting dots. ” Step 3.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

MARCH 4, 2020

The same VentureBeat piece from above notes that the profile of a growth marketer often is “a talented person focused religiously on growth, with the right analytical skills to tightly track that growth, [who] can scale a company very quickly.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

MARCH 13, 2014

Recently, MarketingProfs published an article about how to hire the best marketers for your team , which got me thinking – with the different facets of demand generation and their discreet areas of expertise, what is the ideal skill set for the future? But those skills are easily studied and learned.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

JULY 30, 2015

Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. Last but not least, attend product webinars through the community too — these are one of the best things you could do whether you are a beginner or an expert.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MAY 1, 2014

I sat in on several sessions focused on automation, analytics, and reporting. Rules, regulations, laws and best practices are always in flux in the world of privacy, compliance and data and it’s imperative that marketers and their organizations understand the complexities of these regulations and remain in compliance.

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

ANNUITAS

MARCH 10, 2016

Companies surveyed all agree that the effort of deployment is difficult at best. We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

JULY 2, 2015

With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

ANNUITAS

SEPTEMBER 3, 2020

SalesLoft – and most technology platforms, for that matter – fail to discriminate between best-in-class and worst-in-class practices. Also, to be fair to SalesLoft, I know they do their best to educate against some of these ‘worst’ practices.). This lack of orchestration also has a significant impact on customer data and analytics.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

JULY 29, 2014

With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

MAY 12, 2023

However, Zia is more of an analytics and machine learning algorithm. While there are a lot of deep analytics and AI inside the portfolio, we believe the additions to the following applications will have the most impact for go-to-market leaders: CRM, Cliq, LandingPage, Mail, Writer, Social, and Analytics.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

MAY 6, 2014

analytics, social, content marketing) as part of a strong Demand Generation Strategy. Best of all, the employee didn’t have to struggle or do it all on their own, they are guided. We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

JULY 24, 2014

Here is the answer I gave when asked about Content Marketing Predictions for 2014, transcribed from the webinar with links added where relevant: “I do honestly and wholeheartedly believe, and I’ve presented on this topic a couple of times … Scott Brinker from Ion Interactive does some great work talking about the role of the marketing technologist (..)

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

AUGUST 6, 2015

The collaboration across teams to share new best practices and the constant encouragement and support for technology certifications keeps us all in a spirit of continuous improvement and adaptation. Scheduling regular check-ins to share best practice learnings, results of testing, and findings from your customer research.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

MARCH 28, 2023

ANNUITAS has in recent posts covered the increasing shift we are witnessing within best-in-class go-to-market organizations from organizational silos and ‘ random acts ’ among marketing, sales and customer success teams to a true, Converged Growth organizational model. Research overwhelmingly supports this approach. “B2B

Lead Ranking 130

Lead Ranking Marketing Analytics Tools Demand Act-On 130

ANNUITAS

NOVEMBER 11, 2020

Your analytics give you a thorough understanding of your prospects’ journey. Even the best demand marketing programs can fail for one simple reason: people can’t find you. And the best part? But how do you take the next steps in ensuring your site is putting the best face forward? Your design is award-freaking-winning.

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147

ANNUITAS

OCTOBER 26, 2020

Best in class organizations focused on growth have aligned sales and marketing around the same KPIs and revenue goals. For example: Account Based [Demand Marketing], Account Based [Sales Plan], Account Based [Analytics], etc. It’s also the topic of another blog post by our CEO, Adam Needles.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

ANNUITAS

DECEMBER 16, 2016

It’s also a good idea to check your web analytics to see which browser the majority of your traffic uses; then, you can prioritize your testing with that browser. While doing your testing, it’s important to download different internet browsers and do a spot-check to make sure everything looks how you want it to.

Marketing Websites 100

Marketing Websites Urgency Marketing Demand Generation Traffic 100

ANNUITAS

MAY 10, 2023

Meaning, based on his/her last interaction, identifying and serving up the next best Content Offer, site personalization, event invite or sales/success team member call. This also means rationalizing digital vs. live interactions, but also ensuring they don’t conflict. not fully integrated and orchestrated.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

ANNUITAS

OCTOBER 1, 2020

Technology is not a solution, yet the 8,000+ current ‘martech’ software vendors out there convince companies every day that by purchasing their software, they will be able to achieve ‘best-in-class’ sales and marketing results. The so-called ‘ABM’ vendors are perhaps one of the worst offenders here.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

ANNUITAS

NOVEMBER 5, 2015

How do we become successful in new areas like data analytics or marketing automation? Auditory: Learns best through hearing and speaking. Workshops, hands-on keyboard training sessions and live trainings work best for these learners. Truly, only engagement, conversions and revenue matter at a high level for most organizations.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100

ANNUITAS

APRIL 12, 2016

Truly strategic Account-Based Marketing folds account-based considerations into the development of a content strategy, which is what will best fuel your inbound marketing efforts. The best technologies fail without a solid Demand Process strategy to drive them.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100