The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

PureB2B

JUNE 9, 2022

In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. Among the different marketing tactics that employ personalization, email marketing benefits the most.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Seismic

FEBRUARY 5, 2021

Even the most experienced sales reps find opportunities to train on new skills and tactics. Whereas traditional sales methodologies may have emphasized more transactional tactics, digital sales and social selling ask sellers to prioritize building trust and relationships with prospects. Embrace the power of storytelling.

Process 52

Process Tips Marketing Analytics Tools Work Management 52

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Vidyard

JULY 27, 2022

And even as buyers settle back into old norms, sellers are discovering that their virtual selling tools and tactics are helping them score more replies, meetings, and deals. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics 3.6 #6: Create a Safe Feedback Loop 1.3.1

Template 73

Template Video Marketing Work Management FAQ 73

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Hinge Marketing

DECEMBER 8, 2015

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. These factors make the traditionally tactical role of many B2B marketers insufficient to grow their businesses. Intentional marketing strategies NOT accidental marketing.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

QuanticMind

NOVEMBER 20, 2019

There are numerous changes businesses have to make to their marketing campaigns to stay ahead of the competition during key holiday shopping weeks. These tactics are not yet mainstream in the PPC marketing fraternity, though, and only a few marketing managers know how to prioritize seasonal advertising tactics to maximize results.

PPC 40

PPC Campaigns Optimization Allocation 40

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Martech

JUNE 1, 2023

I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Requirements gathering is (incorrectly) viewed as a tedious process that is a barrier to taking action. For example: As a [marketing manager], I want to [measure my campaigns].

Planning 105

Planning Marketing Analytics Tools Work Management Marketing Management 105

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Ask questions that help you understand their barriers and needs to execute at a high level. Makes sense, right? It’s true!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Engagio

DECEMBER 4, 2023

Her passion lies in outbound prospecting and building high-performing SDR functions by fostering collaboration across the organization, particularly with Sales and Marketing. He also emphasizes alignment with the Intentify Demand marketing team for a seamless fusion of sales and marketing efforts.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

Optinmonster

APRIL 5, 2024

Capturing email addresses makes it easier to nurture those leads through email marketing in the future. Use Urgency and FOMO Urgency and the fear of missing out (FOMO) are 2 effective marketing tactics. Here are a few more FOMO tactics: Make sure your cart and checkout pages highlight any items that are low in stock.

Optimization 73

Optimization eCommerce Best Practices Urgency Marketing 73

Moz

DECEMBER 21, 2020

I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. It’s my hope that both in-house and agency grocery marketers will discover important takeaways in my analysis to ensure a successful 2021 for each vital store.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. The company had to reevaluate its go-to-market approach.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Single Grain

APRIL 1, 2020

Email marketing. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. Go to Google Analytics and filter out those pages that are receiving a solid amount of visitors already. Social media.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

QuanticMind

JUNE 15, 2017

Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. Google Analytics forbids personally identifiable info, such as email addresses and phone numbers. pictured: @GinnyMarvin , @cchaitanya , @Realicity , @coryhenke ). SMX Advanced 2017, Day 2.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40

SnapApp

MARCH 7, 2018

On my marketing team, we have the following bachelor degrees represented: Elementary Education, International Political Science, Business Administration, English, Psychology and Human Development, Graphic Design, a handful of mixed communication focuses including political, media, corporate, and advertising, and one official marketing major. .

Course 63

Course CMS Development Advertising Agencies Work Management 63

Optinmonster

JANUARY 9, 2023

Google Analytics lets you track traffic and conversions from your website. Google Search Console shows you important search engine optimization (SEO) insights, such as the keywords that bring the most traffic to your website. Just try not to overdo the scare tactics, as that comes off as untrustworthy.

Conversion Rate 85

Conversion Rate Conversion Marketing Websites Top of Funnel 85

Convert

JULY 26, 2023

This was our answer to two major industry shifts: The Google Optimize sunset Now, Google Optimize offered a low barrier to entry for many testers but also encouraged a lot of random, one-off efforts. Conversion rate optimization can look like a tactic, a reactionary measure. But what does this mean for you?

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

SnapApp

OCTOBER 18, 2018

In fact, according to BrightTALK , 80% of marketers report that their demand generation efforts are only slightly or somewhat effective. For a significant component of marketing success, that number is staggering. This pitfall is tricky because many marketers spend countless hours working on this component. Why does this happen?

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. Barriers can be related to cost, risk, urgency, quality, etc.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

KoMarketing Associates

JANUARY 24, 2017

This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix.

Organization 120

Organization SEO Practices Best Practices 120

Huptech Web

JULY 21, 2023

The past few years have seen a massive increase in the direct-to-consumer (D2C) market, completely changing how companies connect with customers. With the help of this strategy, companies can interact directly with their target market, get insightful data, and offer extraordinary experiences. from 2021 to 2028, reaching $174.9

Lead Ranking 52

Lead Ranking Optimization Lead Scoring Conversion Rate 52

Hinge Marketing

JULY 6, 2022

But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers. And the COVID pandemic has only accelerated the market’s transition to the digital arena. Inbound Marketing Techniques Defined. Advantages of Inbound Marketing.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Full Circle Insights

SEPTEMBER 30, 2020

But here are a few predictions for how 2021 will unfold in the marketing space: Virtual events are here to stay. Out of necessity, marketers got better at producing virtual events. . CEOs will demand more marketing metrics. In some ways, marketing was an outlier in the shift to data-driven decision-making.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

DAGMAR Marketing

NOVEMBER 27, 2019

Are you new to online marketing for your small business? Or do you just need ideas for what to write about to market your local business online? In this post, we’ll take a look at how to use content to market your business and put a brighter spotlight on your business in your area. You’re not alone! Infographics.

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. Whether it’s done during onboarding or throughout the year—in person or via webinars—social media employee training removes many of the common barriers that prevent employees from getting involved, or prevent brands from encouraging them to.

Training 113

Training Social Media Budget Programs Media 113

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

MARCH 18, 2021

We raised our seat around there and then we were really having trouble with analytics during the time, while we actually installing. So we thought to ourselves, “Mixed analyst confusing, blue analytics is confusing. Why don’t we build our own analytics tool?” Marketing spends a lot of money to build a website.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Convert

AUGUST 25, 2021

A major contributor to the problems here is an absence of one or more of 3 things: The right experimentation mindset and tactics Quality technical and theoretical know-how Sufficient understanding to use the tool. For the first two, top-quality education and hands-on experience cover it. Self Service Payment. And if you can afford it, a team.

Work Management 98

Work Management Budget Programs Optimization Marketing Management 98

chiefmartech

JANUARY 21, 2019

Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated. But sadly, more than a few will end up on the scrap heap. (As

Work Management 94

Work Management Marketing Management CMS Development Trends 94

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Remove language barriers with real-time language translation into 100+ languages.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92