Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 100

Social Media Features Media Curation 100

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. They capture the subtle yet significant impressions your brand leaves.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. They use LinkedIn to share company news, recent discussions, and informative articles. Twitter is a fast-paced social media platform that’s perfect for sharing news, articles, and other timely content.

Social Media 84

Social Media Work Management Marketing Management Service 84

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Buffer

APRIL 13, 2023

Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Own community management.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. For example, check out how Hinge has their Twitter profile set up. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Or there might be a new viral trend your competitors are all hopping on. Use Premium Analytics to access more insights with interactive charts and graphs.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. Harnessing the Power of Hashtags. This helps to make content more discoverable, and thus easier for users to engage in.

Curation 85

Curation Efficiency Allocation Generation 85

Sprout Social

JULY 30, 2019

Consider these as the basic metrics to build your approach to social media analytics around. Related Articles. 11 of the best social media analytics tools for brands. To measure this, you determine that you’ll look at the social traffic and conversion rate metric from those posts in your website analytics.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Optinmonster

AUGUST 17, 2021

In this article, we’ll share 7 lead generation strategies that will take your sales figure to the next level. Visitor Analytics: Show the number of real page visitors to highlight interest in your site. For more information, read this article on A/B testing best practices to create high-converting campaigns.

Lead Scoring 86

Lead Scoring Lead Ranking Generation Webinar Metrics 86

Parse.ly

MARCH 7, 2019

Articles about Arts & Entertainment, and Music in particular saw the biggest drop by percentage, 71% and 65% respectively. These cross-over stories also rank higher on our “demand” metric , meaning that per article they get higher pageviews. See all of our categories in Currents. mid-term elections.

Product 107

Product Traffic Facebook Content 107

Sprout Social

MARCH 12, 2020

Check out the articles and advice below to harness the power of social data and put it into action. Check out this Adapt article to learn more about how to build a culture around data. . Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Getting started . Learn from your peers.

Enterprise Management 101

Enterprise Management Business Peer-to-peer Work Management 101

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. For the sake of this article, let’s assume that the non-Internet channels won’t contribute much to the 10,000 books I hope to sell (a good assumption). But you c ould !).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Review your analytics and look for the posts that are generating the most views, shares, and leads, to determine how you can replicate that success. Don't believe me? 2) Surprise people. …

Tips 69

Tips Content SERP Custom Publishing 69

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. To gain better insights on the network, here are a few interesting facts about the best times to post to Twitter: Monday Through Thursday are the strongest days to post.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Martech Advisor

NOVEMBER 22, 2019

In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered. It is also important to reach your audience with the right message at the right time, track the automation tool’s analytics to find out the best time to post each format type.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Optinmonster

NOVEMBER 5, 2020

By creating a viral online giveaway, you can see huge increases in your follower count. You may be wondering why MonsterInsights , the world’s best WordPress analytics plugin, is on this list. We hope you enjoyed this article. Smash Balloon lets you display social feeds from: Instagram. Share a post on social.

Social Media 106

Social Media Media Best Practices Display 106

ClearVoice

JULY 20, 2021

If you use AI in the form of predictive analytics , you can study your successful content or campaigns and build from there. So while critical thought and input are needed for more in-depth or analytical content, you might be able to use AI to augment or enhance your plan or individual projects. . Harnessing the power of foresight.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Martech Advisor

JANUARY 30, 2020

The answer is a resounding YES – in this article, we explore this terrain with insights from leading marketers and commentators. Keep your expectations realistic and monitor the analytics. Maybe you’re not racking up viral exposure and thousands of fans. Tell us on LinkedIn , Facebook , or Twitter.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Parse.ly

JUNE 11, 2020

Formlabs operates this blog and shares industry-related articles on it. You can use Google Analytics to track general website metrics like pageviews and bounce rate, and then use a tool like Parse.ly The example below shows a Twitter user sharing their thoughts on a webinar hosted by Formlabs. How to track owned media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sprout Social

MARCH 15, 2017

Not every social media KPI mentioned in this article will be necessary for each business across all industries. To track your demographic data, use a social media analytics tool like Sprout Social. One of the best tools marketers use is Google Analytics. Engagement sparks your chance to go viral and increases visibility.

Social Media 106

Social Media Media Business Work Management 106

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.)

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Optinmonster

FEBRUARY 23, 2022

Analytics to help you refine your marketing strategy. RafflePress has pre-built viral giveaway templates designed to improve engagement and grow traffic. Smash Balloon adds feeds of your Facebook, Twitter, YouTube, and Instagram profiles to your site. MonsterInsights: Add Google Analytics.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Sprout Social

OCTOBER 24, 2022

You want to know how to go viral on Instagram. But going viral on Instagram is far from easy. In this article, we’ll walk you through 11 tips for how to go viral on Instagram. Understanding your target audience on Instagram will help you create more relatable content that’s more likely to go viral. The result?

Viral Marketing 87

Viral Marketing Ideal Customer Profiles Brand Identity Branding 87

Scoop.it

NOVEMBER 3, 2020

Everything you put out there—whether it’s a blog post on LinkedIn or a meme on Twitter—should be purposeful and completely on-brand. In this article, we’re going to take a closer look at why content curation is important and how you can use it to build a loyal audience. It’s about sharing you , and the reason you exist.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Brandpoint

JULY 24, 2018

Don’t worry about going viral – in fact, that’s a pretty unrealistic goal. ” Use your analytics to determine the day of the week, and the time, that most engagement occurs. This means that of Twitter’s 313 million active users, about 48 million aren’t real, engaging humans. Not scheduling.

Social Media 96

Social Media Social Marketing Media Planning 96

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Optinmonster

NOVEMBER 1, 2019

Gamification helped Volkswagen China ’s crowdsourcing project go viral. Connect Analytics. OptinMonster comes with analytics built-in, but if you want to connect Google Analytics it’s really easy to do. Under Non-Active Connections on the Analytics tab, you’ll see Google Analytics.

Marketing Analytics Tools 64

Marketing Analytics Tools Click Rate Rules Conversion Rate 64

Sprout Social

OCTOBER 19, 2016

If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

PureB2B

JUNE 23, 2021

This article covered some of the tech trends that are revolutionizing B2B marketing in 2021. Although Facebook, Twitter, and Instagram remain the most popular ways to reach customers, a new platform called TikTok has been gaining traction since 2020. Predictive Analytics. Account-Based Marketing. Email Personalization.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

DivvyHQ

MARCH 9, 2017

And with the recent resurgence of external blog platforms like Medium, LinkedIn Pulse, and Facebook’s Instant Articles, it’s clear that third-party options shouldn’t be automatically excluded from your content management strategy. Less robust analytics. Both Medium and LinkedIn will serve content to social followers seamlessly.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Stevens & Tate

MARCH 22, 2021

How to Use TikTok to Reach Your Engagement Group: An Insight Into the Algorithm March 29, 2021 / in Articles , Digital Media , Directors , Media , Social Media / by Nicole Wagner Arguably the primary goal of social media marketing is to reach as many people in your target audience as possible and to engage with them. What Is TikTok?

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Outgrow

OCTOBER 29, 2021

Access to Detailed Analytics for Leads Collected. Moreover, if you get an analytics feature along with your tool, nothing like it! With detailed analytics, your tool can help you divide the leads into different segments. Analytics tab to save the user data. Social share options with Facebook, Pinterest, and Twitter.

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52