Valasys

JUNE 26, 2019

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JUNE 25, 2019

This helps them achieve their business objectives & optimize their Return on Investment (ROI). This can be done by aligning Social KPIs with the vital KPIs related to the Return on Investment (ROI) of the organization at large.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Allocadia

APRIL 26, 2019

Marketing teams often have scattered data sets that are are not connecting investments with results data, which ultimately means there is no clear path to understanding ROI. Read how they put the foundation for ROI in place with confidence. Marketing insights must be: Accurate – How real is the information you’re measuring?

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Allocadia

MARCH 27, 2019

Marketing teams often have scattered data sets that are are not connecting investments with results data, which ultimately means there is no clear path to understanding ROI. Read how they put the foundation for ROI in place with confidence. Marketing insights must be: Accurate - How real is the information you’re measuring?

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Yahoo’s PPC ROI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

OCTOBER 24, 2019

Constant tracking of data & the relevant metrics as well as defining & aligning the ROI goals of the organizations with the long & the short-term endeavors of the marketers, help to revitalize a tired B2B strategy. Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JUNE 24, 2019

In fact, 52% of the marketing professionals worldwide consider videos as the type of content with the best Return on Investment (ROI) (Source: Renderforest.com). . When designing a content strategy, the marketers as well as the content strategists should keep in mind that videos are an indispensable part of their content strategy.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

MARCH 25, 2020

The intent analysis also helps in assigning the prospects to specific clusters before hyper-personalized campaigns can be expected to engage with the prospects and convert them down the sales pathway. Read more on How Intent Data Helps B2B Companies Boost ROI. Streamline the Sales Cycle. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Hinge Marketing

FEBRUARY 9, 2017

But by combining highly measurable marketing techniques with statistical analysis, professional services firms are able to improve — often dramatically — their ability to attract and persuade their audiences. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. Fortunately, all that has changed.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 138

Analysis Enterprise Management B2B Marketing Lead Ranking 138

Valasys

JULY 29, 2019

Combining sentiment analysis with existing CRM data provides the marketers & the existing sales teams with a holistic view of the implicit emotions of the customers. Just like it is with everything new in the dominion of Content Analytics & ROI measurement, emotional analytics, too, has supporters as well as opponents.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 10, 2019

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding. Personalization drives results & flares up the stage for positive word of mouth referrals.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

ClickZ

FEBRUARY 24, 2020

times greater return on marketing investment (ROMI) this past year. At the strategic level, MPM provides role-based access to information and KPIs through dashboards, visualization, point-and-click analysis, modeling, simulation and optimization.”. times greater return on marketing investment (ROMI) this past year.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Media Paid Content Work Management 158

Content Marketing Institute

NOVEMBER 16, 2017

While at Cisco, for example, Katrina worked with a metrics dashboard based on insights gleaned from the Cisco data-scientist team through a Bayesian network analysis. For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. See this online ROMI calculator. It can get complicated,” Katrina says.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Markempa

MAY 1, 2019

CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix. On revenue velocity?

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Valasys

AUGUST 9, 2019

Pre-cognitive intelligence using the insights from data analysis is being leveraged in predictive marketing endeavors such as assimilating predictive content analytics for hyper-targeting & retargeting prospects across omnichanne l. Care must be taken that content should be relevant & diversified.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Oktopost

OCTOBER 7, 2020

For B2B marketers looking to measure ROI, this can be challenging. 4 Reasons multi-touch attribution leads to higher marketing ROI. Th briefly summarize, multi-touch attribution is an extremely versatile and invaluable strategy when trying to maximize your Return On Investment (ROI). Optimize Your Data Use and Analysis.

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

NOVEMBER 4, 2019

The data analysis & interpretation for trend mining & analytics can be employed in content personalization. The benefits of content personalization for B2B marketers are numerous, all leading to improved Return on Investment (ROI) and begin as the customers are served with personalized pieces of content across omnichannel.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 6, 2019

Generating hyper-targeted campaigns to expedite conversions, once the prospects have been segmented, helps the organizations in their achieving their bottom-line goal of optimized Return on Investment (ROI). And that’s all about it. The above tips can be put to use straight away.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Televerde

OCTOBER 30, 2019

Writing skills rank second (80% say they are very or extremely important), followed by content marketing skills (78%), digital media skills (77%), data analysis skills (77%), and email marketing skills (65%). 91% Of marketers agree that return-on-marketing-investment (ROMI) is a top priority. (Spiceworks, 2019). MarketingProfs, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

APRIL 3, 2020

This insight can further aid the market basket analysis to drive better targeting and optimize the revenue results. Read more on 5 Advantages of Market Basket Analysis in B2B Marketing. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI).

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

i-Scoop

MAY 14, 2015

The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from the perspective of return and certainly the perspective of the customer. They must base or, at least support, their decisions on data and on prognoses backed up by numbers.

Business 20

Business Paid Search Agency ROMI Demand Generation 20

Anteriad

APRIL 25, 2023

Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84