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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. Integrating Market Basket Analysis in B2B marketing is highly fruitful as MBA is done on transaction data from the point of sales system on a customer level. Increased Sales & Optimized ROI: .

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How to Optimize the Cost of B2B Marketing

Valasys

Analysis such as statistical PERT (Project Evaluation & Review Technic), can help the marketers in simplifying pathways & optimizing the cost for the completion of their projects. . Outsource to Intelligent Agencies: .

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How to Assimilate Competitive Benchmarking in Social Media

Valasys

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. This helps them achieve their business objectives & optimize their Return on Investment (ROI).

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed.

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Top 5 Creative Marketing Ideas to Revitalize a Tired B2B Strategy

Valasys

Constant tracking of data & the relevant metrics as well as defining & aligning the ROI goals of the organizations with the long & the short-term endeavors of the marketers, help to revitalize a tired B2B strategy. Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

The average engagement time combined with the first and third-party intent data of your target prospects and their past buying interests and research methodologies, further help the marketers in designing hyper-personalized campaigns to best nurture and engage the prospects. Read more on How Intent Data Helps B2B Companies Boost ROI.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

In fact, 52% of the marketing professionals worldwide consider videos as the type of content with the best Return on Investment (ROI) (Source: Renderforest.com). . When designing a content strategy, the marketers as well as the content strategists should keep in mind that videos are an indispensable part of their content strategy.