Remove Analysis Remove Intent Signal Remove ROI Remove ROMI
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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites. About Netline.

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How to Optimize the Cost of B2B Marketing

Valasys

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. Outsource to Intelligent Agencies: .

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

In fact, 52% of the marketing professionals worldwide consider videos as the type of content with the best Return on Investment (ROI) (Source: Renderforest.com). . When designing a content strategy, the marketers as well as the content strategists should keep in mind that videos are an indispensable part of their content strategy.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The characteristic features of this algorithmic update are as follows: Hummingbird personalizes & prioritizes the results on the SERPs as per the users’ intent. Care must be taken that content should be relevant & diversified.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.