B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 25, 2010

B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on B2B social media statistics. Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing.

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Traction

AUGUST 9, 2013

Moneyball tells the story of how Billy Beane, General Manager of the Oakland As, used statistical analysis to beat other teams with much larger recruiting budgets. New media marketers are heavy into marketing analytics that show results – or lack of results. Marketing Soapbox analysis b2b marketing results' GW3DDKE8NP2F.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies Paid Search Agency 100

B2B Marketing Traction

MAY 9, 2012

If you are launching a new product or service, you can do some primary research by interviewing potential customers, conducting surveys or even polling on social media platforms. New Incite provides pragmatic research and analysis for B2B product or service launches. My point here is do the research.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

MARCH 25, 2013

In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today. Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 16, 2014

You’ve redone your website and analysis shows your brand is recognized and remembered. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. You have a great product or service.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

DECEMBER 10, 2014

This is why social media is so essential. Your customers testimonials and recommendations (likes and shares on social media) are some of the most effective forms of marketing today. Marketing Planning analysis b2b customer marketing plans results' What will make your marketing best is to have others tell how you solve pain.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 30, 2014

Your business must show up consistently across online platforms, including your website and social media. An un- or poorly-branded company page on social media shows that you’re not consistent. Engaging people with your human side in social media? Learn More About Being Human in Marketing / on Social Media.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JUNE 6, 2014

This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. Blogging analysis blog marketing' A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

OCTOBER 14, 2011

They should also understand search engine and social media optimization. They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. Have you found a quality outsource content provider?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

JANUARY 16, 2014

As technology and social media evolves, the CMO is in a position of having to accept some risk and experimentation (it can be controlled) in order to test new approaches. The CMO can hire analytical staff, but most importantly they need to drive measurement, analysis and careful evaluation of every activity in their department.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

NOVEMBER 22, 2013

But now more than ever technology and social media are bringing opportunities for marketers to be in all business transactions. We provide consulting, strategic analysis and planning, and marketing implementation or execution to get results for our clients. Marketing Soapbox b2b marketing'

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

MARCH 11, 2011

” Then a few weeks later I was meeting with Nick and Betty Juarez, who own Juarez and Associates , a successful market analysis and management consulting firm in Santa Monica. So here’s the message.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

” Then a few weeks later I was meeting with Nick and Betty Juarez, who own Juarez and Associates , a successful market analysis and management consulting firm in Santa Monica. So here’s the message.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

JUNE 28, 2012

I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

OCTOBER 25, 2012

Now that we have more data to follow with online and social media marketing metrics automatically generated (traffic, click throughs, downloads, etc.), Leave the trees (marketing execution) to others, and focus on strategic analysis, marketing strategy and planning. analytics is more critical than ever. Strategic Planning.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

APRIL 24, 2013

Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) We provide analysis, planning and marketing execution to help you achieve your business goals. Provide Access to Your Solutions. Do you need to SAVE your marketing? Contact New Incite today.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

APRIL 19, 2013

We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media. Do you think things are changing as we can now report on more results with digital marketing? If you need help focusing your marketing on results, contact New Incite today.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

JULY 28, 2011

In an industry where the players typically don’t do much online marketing, I felt this business could easily stand out and dominate the marketplace through better search engine optimization and social media marketing. The result of my analysis?

Consulting 100

Consulting Tactics Planning Differentiation 100

B2B Marketing Traction

SEPTEMBER 24, 2012

A CMO for Hire can help them step back, do some analysis and research, and put a strategic plan (in writing) in place. .” There is no written marketing plan. Lack of a written plan with strategic and tactical marketing information is a sign that a company can use some help. Then, the CMO can help them execute the plan.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

MAY 19, 2015

Dedication to measurement and analysis. SuperOffice did a thorough analysis of keywords and phrases that competitors optimized for and that had a high search volume. They targeted the same frequency of content each week, month, and quarter. I wrote about a systematic approach for B2B marketing in a previous post here.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MAY 6, 2009

Outsource Social Media Marketing Services. B2B Marketing Research and Analysis. Once you’re in growth mode, we also provide services to help you build marketing infrastructure and hire the right marketing people as your company grows. CMO for Hire Services. Outsource Content Creation Services. B2B Marketing Planning.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MAY 22, 2009

Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Articles. B2B Marketing Glossary.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

MARCH 26, 2010

Careful analysis of leading industry information, retweeting quality tweets by colleagues, communicating transparently with followers, offering original research and studies that are relevant to prospects. Credibility. According to Maister et al, credibility is increased if we can anticipate our prospect’s needs and articulate them.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

AUGUST 29, 2011

Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

MARCH 30, 2012

They’re not searching for “Shareholder,” “Partner,” “Founder,” “Manager,” or “Principal,” either. Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure.

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. A colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn. Here is what has changed and what you need to do to get results. “I have a LinkedIn question.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JULY 20, 2016

When social media and content marketing became more mainstream, some of the industry leaders were suggesting that you re-purpose content to be more efficient. Marketers have been doing competitive analysis and following competitor’s marketing messages for years. Re-purpose Your Own Marketing Content, not Other Peoples’!

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100