PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Digilant

MARCH 18, 2021

Marketing Attribution Analysis in 2021. When reaching out to new audiences, old consumer segments and current, expanding fan-bases, it’s important to understand your marketing mix’s most effective conversion approaches. Marketing attribution analysis isn’t necessarily new, but today’s tools have completely redefined it.

Marketing Attribution 52

Marketing Attribution Analysis Allocation Lead Ranking 52

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Martech

MARCH 28, 2024

Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. If you notice that all of your LinkedIn posts created by generative AI tools follow the same structure, tweak your prompt and provide clear instructions to dictate a new format.

Marketing AI 129

Marketing AI Work Management Marketing Management Examples 129

ClearVoice

MAY 7, 2024

Getting to grips with detailed audience segmentation can transform your campaigns, boosting engagement, clicks, conversions, and, ultimately, sales. Let’s take a deep dive into what advanced segmentation is all about, its types, how to implement them effectively, and best practices.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Marketing Insider Group

NOVEMBER 30, 2022

Use email segmentation to send email blasts centric to customer industries and interest 3. LinkedIn: The World’s Networking Rolodex, at Your Fingertips. LinkedIn is the watering hole of the digital business world these days, full of opportunities, widespread reach, and ongoing conversation. Know Your Vision.

Trends 167

Trends Personalization Marketing AI SWOT 167

Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more.

First-Mover Advantage 119

First-Mover Advantage Terms and Conditions Work Management Loyalty 119

Webbiquity

JANUARY 23, 2024

That’s where sentiment analysis can help you. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Act-On

APRIL 26, 2024

It’s super easy for me to go in, tweak the analysis, and gather insights — that I’d otherwise have to be spelunking around in our various software packages.” And our marketing leaders agree that scaling audience segmentation and delivering tailored messaging is essential to achieving their goals.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Martech

DECEMBER 5, 2022

There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. followers) LinkedIn : JenCapstraw (4.3K followers) LinkedIn: JustineJordan (2.6K followers) LinkedIn: KathPay (7.4k Email marketing isn’t easy.

Email Marketing 126

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 126

ANNUITAS

MARCH 21, 2023

This allows for the ability to perform more precise attribution analysis and modeling, including the ability to remove baseline effects on revenue before performing attribution analysis to more accurately measure how marketing and sales tactics affect performance. So, users can quickly start taking advantage of the new additions.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

SalesIntel

APRIL 24, 2024

These tools are the backbone of your strategy, facilitating research, planning, execution, and analysis across various stages of bringing a product or service to market. Competitive Analysis: Tools for competitive analysis enable you to gain insights into what your competitors are doing and how they are doing it.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Valasys

AUGUST 23, 2019

LinkedIn unveils a new element of its Success Hub marketing data & insights platform. LinkedIn, as a company, is excited to unveil the LinkedIn Insights & Research Page, which is a new feature within the Success Hub for Marketers functionality by LinkedIn.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Oktopost

SEPTEMBER 12, 2023

This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests. Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions.

Intent Data 126

Intent Data Lead Gen Intent Lead Scoring 126

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

B2B Digital Marketer

MARCH 28, 2024

Conduct Competitive Analysis: Analyze your competitors’ paid advertising strategies to identify gaps and opportunities. Look at their targeting, messaging, and creative approach on platforms like Google Ads and LinkedIn. Prioritize platforms like Google Ads and LinkedIn for targeted lead generation.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Vision Edge Marketing

APRIL 19, 2022

As a result, for years, I’ve positioned myself in LinkedIn as a data-vangelist (DV). . Is the data you need to market to your selected segments available in sufficient quantity to give you a substantial view of your market or to allow you the luxury of predicting next best customer actions? . My career started in marketing.

Marketing AI 209

Marketing AI Work Management Marketing Management Paid Search Agency 209

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. In the world of B2B marketing, every decision must be carefully calculated.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? AI streamlines data analysis and reporting because it’s adept at recognizing patterns across data sets. Strategic Analysis Don’t just gather audience data with AI; make it work for your brand, too.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Valasys

SEPTEMBER 16, 2019

Once the B2B brands have been done with their LinkedIn pages, the next big challenge for them is to establish their brand equity through LinkedIn & attract an increased number of followers, for promoting brand visibility. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

TrustRadius Marketing

JUNE 20, 2022

10 Audience segmentation Insights reports Search tool Expensive premium plan Feature availability No add-ons for the free plan Followerwonk 8.7/10 10 Competitor analysis Unlimited search Tracking tools Pricing transparency for paid plans Learning curveMobile capability FollowerAudit 8.0/10 Click here to read FollwerAudit reviews.

Social Media 116

Social Media Analytics Work Management Media 116

Webbiquity

JUNE 13, 2023

Analyze each data segment to identify: Purchase patterns Cart history Engagement rate Conversion rate for each website visit Categorize your customers based on demographics including: Age Gender Location Hobbies Ethnicity and religion A detailed analysis of online customer data will help guide your efforts at building strong personalization.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Binary Demand

MARCH 26, 2024

Step 3: Segmentation is key Now that you know the signals, it’s time for B2B customer segmentation. This allows you to deliver highly targeted messages that resonate deeply with each segment. This complexity can reduce analysis accuracy and hinder personalization and lead intent qualification.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Pam Didner

AUGUST 16, 2020

Q1: How can a marketer understand segments that he never interacted before? . Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? Here is the reality: the amount of analysis and research that you can do depends on your budget.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Act-On

APRIL 26, 2024

You won’t only sell to those kinds of companies — just like you’ll hit the segments surrounding the bullseye during a game of darts — but you’ll prioritize them in your lead scoring by assigning them the highest points. Suzy advises making this field a dropdown list of set options, rather than an open text field, to make analysis easier.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Zoominfo

JULY 18, 2022

Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn. LinkedIn Sales Navigator and Social Selling Index LinkedIn is the dominant professional network and the most essential B2B social selling platform. How do we know? Top 10 Social Selling Tools 1.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Marketing Insider Group

JULY 28, 2020

HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% A LinkedIn report found that 78% of IT buyers seek information when looking for a provider. We’ve seen this with huge acquisitions, such as Facebook acquiring Instagram or Microsoft buying LinkedIn.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

The Lead Agency

DECEMBER 9, 2020

Step 2: Research Ideal Buyers on LinkedIn. LinkedIn is a great tool for online B2B buyer persona research , as it provides an in-depth snapshot of a variety of companies, industries, and individuals. LinkedIn can be used to look up specific employee profiles and gain insight into them.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Lead Forensics

JANUARY 26, 2024

This will come as knowledge and experience increase, and through the tracking and analysis of results. Become a master in A/B testing and learn quickly what works and what doesn’t for that specific segment. Before embarking on a growth hacking journey, it’s always a good idea to do a SWOT analysis, to figure out what’s what.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. Another mistake people make is thinking that social selling is usually associated with LinkedIn. That is not true.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

B2B Digital Marketer

NOVEMBER 23, 2023

Segment Your Audience Divide your audience into segments based on their behaviors, preferences, and search patterns to tailor your SEO strategy accordingly. Optimize for Search Intent Align your keywords and content with the search intent derived from your behavioral economics analysis to ensure relevance and engagement.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Binary Demand

MARCH 11, 2024

Strategic techniques: Network analysis: Analyze online communities to identify influential individuals based on their connections and reach within the network. Topical analysis: Discover influencers consistently discussing industry-relevant topics, fostering meaningful interactions with your target audience.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Martech

JUNE 27, 2022

At the macro level, you can deploy AI and machine learning models to understand how your entire customer base segments into specific buying groups. This micro-level data analysis helps you determine which customers or prospects are the best to pursue with which products. will help you decide on tools or agencies that can support you.

Marketing AI 129

Marketing AI Lead Ranking Paid Search Agency Work Management 129

Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Binary Demand

JUNE 22, 2023

Data Analysis: It generates valuable data that identifies where to direct marketing resources. Do segmentation Try to segment your database by: Industry Size Job title Tenure Department Geographic location It can assist you in developing more targeted marketing campaigns.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Binary Demand

MARCH 11, 2024

Strategic techniques: Network analysis: Analyze online communities to identify influential individuals based on their connections and reach within the network. Topical analysis: Discover influencers consistently discussing industry-relevant topics, fostering meaningful interactions with your target audience.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52