Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. How much traffic does social media contribute to those outcomes?

Social Networks 177

Social Networks Business Work Management Social Media 177

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. Analyzing the success of your promotions and campaigns gives you insight into the mind of your customer. The Right Tools for the Analysis Job. LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts. There are many free ways to monitor audience activity.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The information is then processed to decide which products can be cross-sold and hence, must be promoted together. The data from Market Basket Analysis can be extracted to establish an interesting association between products from the data point.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

SWOT 87

SWOT Paid Content Analysis Social Media 87

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles. B2B Content Promotion vs. Content Shock.

Paid Content 52

Paid Content Promotion B2B Content 52

Marketing Insider Group

NOVEMBER 30, 2022

Here are some examples of how you can provide personalized content to your audience: Use customers’ names in emails and other promotional outreach. LinkedIn: The World’s Networking Rolodex, at Your Fingertips. Using LinkedIn Prospecting Tools – these tools offer a laser-focused approach to targeting. Know Your Vision.

Trends 167

Trends Personalization Marketing AI SWOT 167

Anyword

MARCH 14, 2024

This adaptability allows you to handpick the specific types of content for comparison, guaranteeing a meaningful “apples to apples” analysis. This contrasts with Anyword Benchmarking, which provides a more personalized analysis by comparing new content against your brand’s historical data and performance metrics.

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Conduct a Market Analysis. For instance, if you were strictly a B2C company and have opened up a new B2B market, you should brush up on LinkedIn content best practices since your business executive prospects will probably look for LinkedIn posts.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

JANUARY 23, 2024

That’s where sentiment analysis can help you. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

SalesIntel

APRIL 24, 2024

These tools are the backbone of your strategy, facilitating research, planning, execution, and analysis across various stages of bringing a product or service to market. Competitive Analysis: Tools for competitive analysis enable you to gain insights into what your competitors are doing and how they are doing it.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Contently

MARCH 6, 2018

Algorithms like Heliograph, the Washington Post’s AI technology that spits out short articles, have gotten pretty damn good at relaying objective information backed by data, such as recaps of sporting events and analysis of financial reports. and she’s in the middle of a month-long crash course on data analysis.

Content 167

Content Linkedin Facebook Analysis 167

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. Brand ambassadors are any individuals who promote the message, mission, products, services and reputation of your brand. percent growth in the followers of the company’s LinkedIn page. A brand’s success depends on its reputation, visibility, credibility and even popularity.

Work Management 99

Work Management Branding Brand Identity Peer-to-peer 99

Buffer

NOVEMBER 2, 2022

Each algorithm promotes and demotes posts in their own unique way. All my third-party analysis is based on some great research conducted by others (which I’ve linked to below). The first party analysis was conducted using Brandwatch , a consumer intelligence platform—thank you to Brandwatch for helping us out here.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Valasys

SEPTEMBER 16, 2019

Once the B2B brands have been done with their LinkedIn pages, the next big challenge for them is to establish their brand equity through LinkedIn & attract an increased number of followers, for promoting brand visibility. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Martech

DECEMBER 5, 2022

Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. followers) LinkedIn : JenCapstraw (4.3K followers) LinkedIn: KathPay (7.4k

Email Marketing 120

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 120

CoSchedule

JUNE 29, 2022

Software Businesses: Promoting software services on Twitter differs from B2B and B2C in that it’s best to catch people when they’re in a work mindset and are taking a break from their tasks or heading home. When Is The Best Time To Post On LinkedIn?

Twitter 52

Twitter Analysis Research Best Practices 52

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

Linkedin 77

Linkedin Correlation Word of Mouth Thought Leadership 77

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Hinge Marketing

SEPTEMBER 13, 2023

But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. Invite LinkedIn Connections Generating leads doesn’t happen all at once. The top response was competitive analysis research.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? AI streamlines data analysis and reporting because it’s adept at recognizing patterns across data sets. Strategic Analysis Don’t just gather audience data with AI; make it work for your brand, too.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Martech

NOVEMBER 15, 2023

LinkedIn posts. It can handle tasks like data analysis and initial content drafts, freeing you to focus on providing deeper insights, extrapolations or ethical considerations. Video content that simplifies complex industry practices, like a tutorial series. Interviews and podcasts. Contrarian viewpoints.

Thought Leadership 127

Thought Leadership Work Management Marketing Management Opinions 127

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. Gain Insights from Competitor Analysis. Competitive analysis involves researching major competitor products, sales, and marketing tactics. Let’s recap.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Brandwatch Marketing

NOVEMBER 8, 2023

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general.

Social Media 98

Social Media Tools Media Lead Scoring 98

TrustRadius Marketing

JUNE 20, 2022

10 Competitor analysis Unlimited search Tracking tools Pricing transparency for paid plans Learning curveMobile capability FollowerAudit 8.0/10 It’s designed to deliver cross-channel brand promotion. It’s designed to promote both brand awareness and user engagement. . Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. On LinkedIn, he talks of churning good quality content.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Only B2B

JANUARY 18, 2024

When you have a rundown of top customers, numerous web-based promoting channels will enable you to stack the rundown at that point automatically target comparative audiences for you. You can research companies by components like organization size, industry and number of customers on LinkedIn. Your initial step must be tuning in.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. Here is a framework for how you can identify your share of voice in organic search results and what you can do with this analysis upon completion. Conducting a competitive keyword gap analysis.

SEO 96

SEO SERP Domain Analysis 96

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. We then talk about competitive analysis and types of competitive strategy.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? Here is the reality: the amount of analysis and research that you can do depends on your budget. Your budget will dictate your analysis and research efforts. I am ready!

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Brandwatch Marketing

JUNE 15, 2022

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. It’s a very good tool to get a quick top-line analysis of your Facebook page. It all depends on your needs. 1) Hootsuite. 9) TweetDeck.

Social Media 144

Social Media Tools Media Lead Scoring 144

SpotMe Blog

MAY 11, 2023

They can also help with other creative design initiatives such as creating promotional materials, digital content, and signage. Whether you need new logos or a refreshed website design, the best MedComms agencies will deliver what you need. But how do you go about choosing the medical communications company that’s right for you?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. The headline, images, and call to action should mirror the ad’s creative.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

MARCH 29, 2023

It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Glean key competitor insights by conducting a social media competitive analysis. Use the analysis to answer questions about your competitors like: How do their current employees rank their work-life balance?

Social Media 98

Social Media Acquisitions Media Marketing & Strategy 98

Top Rank Marketing

JULY 31, 2023

We’ve helped flagships like Adobe, Dell, and LinkedIn to develop influencer marketing programs tailored to their specific challenges and opportunities. A full-funnel influencer strategy should create a logical progression from influencer-promoted social messages to ungated assets to lead gen forms (or demos) to revenue.

Paid Search Agency 53

Paid Search Agency B2B Thought Leadership Branding Brand Identity 53

Sprout Social

APRIL 25, 2024

LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 5. Download the template 12.

Social Media 106

Social Media Template Work Management Marketing Management 106