Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Your goals should be measurable and directly tied to your company’s key business objectives. As you craft these objectives, consider the following points: Marketing efficiency.

Marketing AI 116

Marketing AI Contingency Planning Work Management Digital Transformation 116

Martech

APRIL 26, 2024

Virtual production assistants: Handling various aspects of production logistics, from scheduling to budget management. Natural language processing, sentiment analysis and adaptive AI systems make it possible to create interactive experiences that encourage connection.

Marketing AI 114

Marketing AI Storytelling Content Budget Programs 114

Walker Sands

DECEMBER 23, 2021

And now, with the pandemic impacting the way many organizations think about spend and ROI, there is more pressure than ever to directly connect investments to business return. Business and Marketing Goal Alignment . Creating a Strategic Budget . Which channels will have the most impact in the short term?

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Multi-Touch Attribution 59

Madison Logic

JANUARY 17, 2024

While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years. Understanding the organizations most ready to invest in security solutions starts with data.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. In a nutshell, metrics offer a window into the effectiveness of your content strategy.

B2B Marketing 64

B2B Marketing Top of Funnel Lead Ranking Planning 64

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. You don’t need a lot.

Startups 107

Startups Peer-to-peer Studies Ideal Customer Profiles 107

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence.

Marketing AI 100

Marketing AI Ideal Customer Profiles Allocation Analysis 100

Heinz Marketing

JANUARY 29, 2019

This is hugely important because they get a head start on data analysis, which ultimately helps build predictability in the business. A strong plan backed with a business case and credible data analysis helps the CFO with decisions and allocations. In today’s B2B marketing world, this is unacceptable.

CMO 65

CMO Marketing Attribution Work Management Marketing Budget 65

Heinz Marketing

JANUARY 24, 2024

Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently. In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences.

CRM 100

CRM Marketing AI Marketing Management Customer Satisfaction 100

Madison Logic

JULY 6, 2023

Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

LeanData

JULY 2, 2020

More business leaders are realizing that revenue operations is the sturdy foundation to every successful business, no matter what the sector or business model may be. Revenue operations brings the functions of sales, marketing and customer experience together to operate more collaboratively.

Marketing Attribution 52

Marketing Attribution Business Lead Ranking Sales Cycle 52

KEO Marketing

APRIL 30, 2015

Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area. That makes sense, but the problem is that quite a few of those marketers don’t really know where exactly they should be investing their money or how best to use digital strategies to achieve their goals.

Spending 48

Spending Budget Management Planning Forrester 48

SmartBug Media

APRIL 23, 2024

To help jump-start your marketing team’s success in supporting the unique needs of private equity investment firms, here are some actionable insights, practical approaches, and proven tips to adapt strategies to deliver results for your private equity investment firm’s stakeholders.

Marketing & Strategy 64

Marketing & Strategy Marketing Strategy Webinar Metrics Work Management 64

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

SmartBug Media

FEBRUARY 21, 2024

The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards. For this article, we spoke to franchise business expert Jenn Foster , fractional CMO and founder of Foster Marketing.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Martech

MAY 21, 2024

The promise of such a platform is not just to serve as a repository of data; it’s an intelligent system capable of analyzing patterns in consumer data, predicting customer behavior and automating decision-making processes to deliver highly personalized and timely marketing strategies.

Marketing AI 74

Marketing AI Branding Brand Identity Paid Search Agency 74

Vision Edge Marketing

FEBRUARY 20, 2024

Deriving significant, actionable, business insights from all of that data is challenging but crucial. McKinsey’s research reveals that insight -driven B2B companies report above-market growth and EBITDA increases of 15 to 25 percent. Consider the pivotal connection between marketing spend and new sales.

Business 199

Business Correlation Validation Allocation 199

B2B Digital Marketer

MARCH 28, 2024

05:09 – 06:36) Insights into creating a resilient data layer for reliable website analytics and leveraging business metrics for strategic decisions. (08:43 08:43 – 10:12) Sharon underscores the significance of precise audience targeting and provides a nuanced view on leveraging full-funnel marketing for B2B success. (10:16

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

B2B Marketing Directions

OCTOBER 3, 2021

The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The August survey results are based on responses from 282 senior marketing leaders at for-profit companies based in the United States. in the second quarter.

CMO 96

CMO Customer Surveys B2B Allocation 96

B2B Marketing Directions

NOVEMBER 7, 2020

Companies in the United States will spend $63.3 billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.

Spending 68

Spending Research Content Marketing Planning 68

ClearVoice

JULY 26, 2021

Remember what the business world was like in the before times ? Back then, predicting the future of your business wasn’t effortless, but it was a lot easier. And if we collectively share one takeaway from 2020, it’s that we probably can’t perfectly predict the way business might go in the future.

Forecasting 52

Forecasting Business Paid Search Agency Enterprise Management 52

Navigate the Channel

JANUARY 25, 2024

AI’s ability to punch up personalization has only added urgency to the marketing landscape. Key Components of AI-Powered Personalization #1: Data Collection and Analysis The foundation of AI-powered personalization lies in collecting and analyzing user data. What are the benefits of AI-powered personalization in marketing?

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

B2B Marketing Directions

FEBRUARY 5, 2023

The Marketer's Guide to Survive (even thrive) in 2023 is based on insights derived from the firm's proprietary ROI Genome dataset, which contains millions of marketing and measurement metrics from 1,000+ brands in 50 countries. The idea that companies should maintain their marketing spending during an economic downturn isn't new.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

B2B Marketing Directions

NOVEMBER 15, 2020

Allocadia's report is particularly useful because in describes actual spending decisions made by companies dealing with real-world circumstances. Key Findings from Allocadia's Analysis Marketing Spending - More than half (56%) of Allocadia's customers saw their marketing program spending reduced by more than 10% in the first half of 2020.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. It’s clear that brands are exploring AI capabilities for marketing and beyond more confidently.

Budget Programs 95

Budget Programs Tools Best Practices Enterprise Management 95

Martech Advisor

MARCH 19, 2020

Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1. As an integrated part of today’s connected consumers’ daily lives, social media continues to evolve, affecting individuals and businesses alike.

Marketing AI 145

Marketing AI Social Media Social Marketing Media 145

ViewPoint

MAY 24, 2016

This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed the need for marketing to be more accountable for driving revenue. Is the appropriate business issue, compelling event and sense of urgency confirmed?

Sales Qualified Leads 174

Sales Qualified Leads Cost Lead Ranking Marketing Qualified Leads 174

Atomic Reach

JUNE 9, 2022

Part 2 of 3: Creative Intelligence Is Rewriting Influencer Marketing Standards In Part 1 of this series, we pinpointed what's wrong with the way influencer marketing is done today. We identified how lack of data, skewed data analysis, and tracking the wrong data translates into guesswork instead of actionable business intelligence.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies API Marketing & Strategy 52

Valasys

FEBRUARY 26, 2024

Gone are the days of scattershot marketing campaigns. By leveraging the power of AI-driven similarity analysis, you can unlock a treasure trove of potential customers with eerily similar characteristics to your best performing audience segments. Predictive look-alike modeling throws these limitations out the window.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. It’s clear marketing ROI is important. The rising demand for marketing ROI. Business impact.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. If your business has subscribers or a growing email list, track the growth rate and churn.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. A dataset with high data quality assurance is deemed suitable for meeting business needs. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Sprout Social

JUNE 15, 2021

After a year of lockdown in the UK and Ireland, social media use has exploded for businesses and consumers alike. Consumers are turning to social at every stage of the buyer journey, and businesses are working overdrive trying to keep up. But are these efforts translating to business goals? Click here to read the full report.

Top of Funnel 106

Top of Funnel Social Media Work Management Correlation 106

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Why it’s hot today.

Work Management 112

Work Management Marketing Management Analytics Tools 112

Atomic Reach

FEBRUARY 23, 2023

Artificial intelligence is revolutionizing every aspect of business, but influencer marketing has lagged behind the curve. While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Irrelevant statistics pass for ROI tracking.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59