Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? So how do you know if your idea is worth an e-book or a blog post? When to write an e-book.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Vision Edge Marketing

AUGUST 16, 2022

When based on meaningful data, we can use analytics, the systematic computational analysis of data, to help us derive actionable insights. There are, however, valuable patterns that surface from analyzing data as a matter of practice that are outside of these initial question or model criteria – data that upon analysis result in an Aha! .

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

B2B 86

B2B Case Study Case Studies Content 86

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Marketing Insider Group

NOVEMBER 21, 2022

Brands must focus on highly personalized events and forging personal connections with attendees. Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Hybrid events can be any configuration or breakdown of virtual to in-person. Sustainability.

Trends 280

Trends Marketing AI Co-Registration Conference 280

SendX

JULY 1, 2021

VOC data can also serve you in personalizing your marketing. marketers reported seeing noticeable improvements due to personalization efforts. And 59% of customers report that personalization influences their shopping decisions. This can come in handy later with personalized marketing. year-over-year.

Business 360

Business Template Customer Satisfaction Analysis 360

Excelsior Research

SEPTEMBER 29, 2022

What does Google say about personalized search results? Do you find personalized search results useful? What does Google say about personalized search results? Google recently announced improvements in personalized search results which will be useful for every marketer. What are personalized search results?

Google 52

Google Personalization Internet Marketing Privacy 52

Moz

DECEMBER 17, 2020

Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. So I wanted to talk about SEO competitive analysis because it is a really crucial part of your SEO strategy and of your SEO success. Today I'm going to walk you through the five phases of the competitive analysis. Selecting competitors.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Sharpspring

JUNE 3, 2021

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Add a section listing the (e)books and whitepapers you release.

Personalization 129

Personalization SEO Brand Identity Branding 129

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Author : Robert B. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Vision Edge Marketing

APRIL 19, 2022

Remember, all change starts with a mindset and usually a movement starts with one person. Danette McGilvray in her new book, Executing Data Quality Projects , lists some dimensions of data quality that should be examined: Data Integrity, accuracy, uniqueness, timeliness, access, security and privacy, coverage, usability, and decay.

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206

PureB2B

JUNE 21, 2021

If you have yet to do this consistently, then read on - this is where content marketing personalization comes in. Each and every master salesman will tell you that it’s all about the personal connection with their clients, that gaining their trust and loyalty is all about communicating with them as if they were both VIPs and best friends.

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

JUNE 21, 2021

If you have yet to do this consistently, then read on – this is where content marketing personalization comes in. Making Content Marketing Personalization Practical. But this time, the savviest of digital marketers call it personalization. Why do you have to personalize and how do they relate to your key business drivers?

Personalization 62

Personalization Content Marketing Amazon Content 62

Martech

JANUARY 24, 2024

“Paddy and I both have a background in business analysis and agile software development,” said Wright. ” That was the idea, at least, but COVID-19 temporarily put paid to any in-person meet-up plans. And then there are the opportunities for StreamAlive live and in-person.

Webinar Metrics 110

Webinar Metrics Conference Aggregators Communities 110

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

illumin

APRIL 18, 2024

Effective marketing requires the collection and analysis of user data across digital platforms. User consent and personal privacy are paramount to ethical data collection. Indigo In February 2023, Indigo (Canada’s largest book retailer) suffered a major data breach impacting not only customers but current and former employees as well.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Only B2B

APRIL 10, 2024

Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Marketing Insider Group

NOVEMBER 16, 2020

Now tools using machine learning and predictive analysis can do this for you. The analysis also informs what type of posts lead to conversions and sales. By using AI tools in the process, there’s a deep analysis based on user behaviors taking place. Retargeting ads always have to adapt based on user sentiment. and ReTargeter.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

PureB2B

MARCH 16, 2021

Each and every master salesman will tell you that it’s all about the personal connection with their clients, that gaining their trust and loyalty is all about communicating with them as if they were both VIPs and best friends. Making Content Personalization Practical. Some of you may be dreading the amount of work that goes into this.

Personalization 62

Personalization Tips Amazon Content 62

PureB2B

MARCH 16, 2021

Each and every master salesman will tell you that it’s all about the personal connection with their clients, that gaining their trust and loyalty is all about communicating with them as if they were both VIPs and best friends. Making Content Personalization Practical. Some of you may be dreading the amount of work that goes into this.

Personalization 62

Personalization Tips Amazon Content 62

DealSignal

APRIL 17, 2024

Personalized User Experience Efficient Sales Funnel Enhanced Customer Insights Increased ROI In Conclusion AI Conversion Rate Optimization: How AI Tools Boost CRO? Personalized user experience powered by AI technology represents a level up for businesses looking to elevate their customer engagement strategies.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Marketing Insider Group

SEPTEMBER 12, 2023

It’s about conveying emotions, understanding cultural nuances, and resonating with our audience on a personal level. We’ve been sharing stories around campfires, through books, and across generations for centuries. Personalized Promotion. Can a machine really capture the essence of a heartfelt story or the subtleties of humor?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Martech

APRIL 7, 2023

One is a personalized search assistant that helps people find information using plain text. The AI-powered chatbot can discover knowledge from lengthy PDF documents, such as books, textbooks, essays, manuals, etc. Botify Assist is a collection of ChatGPT-powered tools for Botify’s enterprise SEO platform. Get MarTech! In your inbox.

Product 113

Product Enterprise Management Copywriting User-Generated Content 113

Marketing Insider Group

JANUARY 25, 2022

Here’s a helpful step-by-step guide through a website analysis to help you get started: Set goals. Then consider what you learned from your website analysis. Making your goals SMART sets you up for easy analysis later down the road, when you’ll be looking to assess performance. Image Source. Create a work plan and timeline.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

ANNUITAS

MAY 31, 2023

He called for a new approach that is more personalized, data-driven, and focused on the customer journey. Another key trend featured front-and-center at the event was the importance of personalization. The technology is finally at a “ready for prime time” moment.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Marketing Insider Group

MARCH 24, 2021

It’s the template for storytelling made famous by Joseph Campbell in his book The Hero with a Thousand Faces. However, many brands don’t add much personality or story elements to these, so it’s something to consider. You’re setting up who this person is and what makes them tick. 7 Steps for Brand Storytelling. We can help!

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Marketing Insider Group

NOVEMBER 12, 2019

Brands must focus on highly personalized events and forging a personal connection with attendees. Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Enhanced Personalization. A Move Towards Sustainable Events. Mindfulness and Wellness.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Webbiquity

NOVEMBER 29, 2022

This enables you to evaluate different CRM solutions without booking a demo or purchasing a subscription. To improve your customer service experience, it’s helpful to have a thorough understanding of your customer needs — which requires a proper analysis of customer psychology. Create personalized and valuable experiences.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Vision Edge Marketing

APRIL 4, 2023

For example, retailers use data to create personalized recommendations for their customers, driving increased sales and customer loyalty. For example, if a decision cycle time is too long, an organization can identify bottlenecks in the data collection and analysis process or gaps in communication between decision-makers.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Anyword

MARCH 25, 2024

“We work on copy beforehand, then input it into Anyword to get relevant data, insights and analysis based on our target audience.” to 8% , a testament to the personalized suggestions and optimizations provided by Anyword. A record-setting e-book, crafted with Anyword, garnered 450 downloads, compared to the usual ~150.

Efficiency 98

Efficiency Content Click Rate Creativity 98

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Heidi’s writing is personal, relatable, and informative. Ann Handley Ann is the author of 6 books based on content marketing and business writing, one of them is recognized as a Wall Street bestseller. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hinge Marketing

NOVEMBER 7, 2016

Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. Here are seven critical tips that will build your personal brand and put you on the path to higher visibility. Top Personal Branding Tips. Good luck with that last one.).

Personalization 93

Personalization Brand Identity Branding Tips 93

B2B Marketing Directions

FEBRUARY 25, 2024

Martin is the former dean of the Rotman School of Management and the author of several books on business strategy and management. This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC). Martin, Jann Schwarz, and Mimi Turner.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Conduct a Market Analysis. Other studies show that B2B buyers will pay more for a product or service that provides them with personal value. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. The Currencies API allows for seamless integration with external exchange rate sources, ensuring that your HubSpot account reflects real-time financial data.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

Heinz Marketing

MAY 26, 2021

But that being said, we shouldn’t permanently leave our personal growth on the back burner. There are hundreds of courses available that span a wide variety of topics, from Business Analysis and Strategy, to Leadership and Management, to Customer Service, and more. Happy Learning!

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133