Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. Another confusing aspect of marketing for many executives are the type of metrics that we use to demonstrate performance.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period. Money Keywords vs. Total Keywords.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

KoMarketing Associates

APRIL 9, 2019

PPC Lead Generation Competitive Analysis Tools. SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. Same goes for Moz , which is also a terrific SEO analysis tool. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

NuSpark Consulting

OCTOBER 20, 2013

What You Can Do to Get Keyword Data for SEO. Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Not Provided?

Keywords 100

Keywords Google SEO Marketing Analytics Tools 100

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Outgrow

MAY 21, 2021

These websites can be thought of as online marketing tools also. They can help reduce the burden of different tasks under your e-commerce marketing strategy. E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . What it is - Volusion is a powerful online marketing tool.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Go Beyond SEO

JANUARY 25, 2024

Understanding SEO Consultant Services In the digital marketplace, we often hear the buzzword ‘SEO’ and wonder what SEO Consultant services are and if they genuinely pack a punch for our business’s online success. ” – Neil Patel.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Unique keywords sending traffic. Now pulled through Google Search Console’s search analytics reports. Percentage of search traffic from non-branded keyword search referrals.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 22, 2016

Analysis Phase. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? Organic search visibility: What keywords rank for the blog? What are the broad keyword categories/subject areas (this is helpful for blog post ideation)? on your blog.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

AUGUST 2, 2016

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. The first step in establishing benchmarks is to review key competitors and their online productivity.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

APRIL 19, 2018

When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. And the best news for busy B2B marketers? Content Type.

SEO 149

SEO Top of Funnel SERP B2B 149

Webbiquity

APRIL 30, 2020

You need data-driven analysis for creating and using hashtags optimally. Hashtagsforlikes finds the most sought after hashtags related to given keywords and offers hashtags based on data analytics. Awario provides real-time mentions of your brand and topical keywords across the web and social media. Iconosquare.

Tools 230

Tools Social Media Social Networks Work Management 230

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 4 Actionable Insights from Google Search Console Search Analytics Reports.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

APRIL 3, 2018

What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

APRIL 26, 2018

Services, platforms, technology, reporting, analytics, and more – we are successful marketers because we have a solid roadmap we use to drive program results. Take the opportunity here to begin to show knowledge of the keyword space and the type of audience you will be looking to engage with. Reporting and Analysis.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

ClearVoice

JANUARY 2, 2024

Cost vs. Benefit Analysis Comparing the benefits versus the costs of traditional advertising involves checking how much money you spend on creating and showing ads compared to the returns. Online marketing content is highly adaptable and scalable across multiple platforms. Marketing automation platforms. Web analytics.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? Network Analysis: More thorough analysis of target networks and how social media facilitates improvements in communication to targeted audiences. Social Network Analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

DECEMBER 22, 2016

Analysis Phase. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? Organic search visibility: What keywords rank for the blog? What are the broad keyword categories/subject areas (this is helpful for blog post ideation)? on your blog.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

MARCH 23, 2017

To find what our customers need, we can guess, or we can turn to the age-old tradition of keyword research. Keyword research is essential and it’s really the core of any search or content marketing program. Haven’t performed keyword research in a while? How To Prioritize Your List of SEO Keyword Research.

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Blog Traffic. Conversions.

B2B 121

B2B Top of Funnel Keywords CTR 121

ATAK Interactive

APRIL 11, 2017

Using analytics data for the basis of digital marketing decisions allows organizations to make decisions informed by the activity of users, and a data-focused team can look at customer behavior across channels , in order to bring better value from each of these channels. Targeting Site Optimization. Proposing New Content.

Work Management 68

Work Management Marketing Management Marketing Analytics Tools SEO 68

B2B Marketing Insights - WE

MARCH 25, 2022

B2B SEO strategies aim to increase organic traffic by focusing on specific keywords and keyphrases and developing quality content to drive sales-qualified leads. SEO Audit & Analysis. On-page factors include title tags, meta descriptions, header tags, images, page content, keyword density, HTML code, page speed, schema markup, etc.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Keep reading! Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. It provides market analysis, dossiers, and raw information.

Budget Programs 81

Budget Programs Research Software CMO 81

KoMarketing Associates

AUGUST 18, 2016

And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some. So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. Get Creative.

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

MARCH 3, 2015

Ad groups should be grouped tightly into themes with closely related keywords. From a naming convention perspective, I recommend ad groups be named after the the most popular or impactful keyword within the group. Keywords & Messaging. The most important keywords should be visible in advertising text.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

SEPTEMBER 11, 2018

For example, I can’t tell you how many times we’ve been directed by the C-Suite to put our focus on a specific set of keywords that have no visibility. We started by mapping content to the corresponding keyword targets: What was driving traffic? 4 Steps to Map B2B Keywords to Landing Pages. Because it’s important to their brand.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

ATAK Interactive

APRIL 11, 2017

Using analytics data for the basis of digital marketing decisions allows organizations to make decisions informed by the activity of users, and a data-focused team can look at customer behavior across channels, in order to bring better value from each of these channels. Targeting Site Optimization. Proposing New Content.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

Using analytics data for the basis of digital marketing decisions allows organizations to make decisions informed by the activity of users, and a data-focused team can look at customer behavior across channels , in order to bring better value from each of these channels. Targeting Site Optimization. Proposing New Content.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

Using analytics data for the basis of digital marketing decisions allows organizations to make decisions informed by the activity of users, and a data-focused team can look at customer behavior across channels , in order to bring better value from each of these channels. Targeting Site Optimization. Proposing New Content.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60