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This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 25:00 ): Google pulls YouTube off the Amazon Echo Show. 30:40): Twitter to test doubling tweet length to 280 characters. In the news, we discuss the week that was Advertising Week.

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How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

SendX

Nidhi is an Indian journalist and television personality. She recently disclosed on Twitter that she has been a victim of a sophisticated phishing attack. In passing by, this looks like the official Amazon website, but only if you are careful you can observe that 'm' has been replaced with 'rn'.

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Unriddled: The Latest on Google's Location Tracking, Amazon Goes to the Movies, and More Tech News You Need

Hubspot

It began, some might say, with the Amazon Echo Show, which was released slightly over a year ago and boasts capabilities like hands-free video calling and a touchscreen. Amazon Goes to the Movies. Now, Google is throwing its hat into the ring of smart speakers that are also equipped with visual displays. Read full story >> 3.

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Delivery relevancy

Biznology

We all know that some years ago that digital was all about visibility and popularity (such as likes on Facebook and on Twitter ). For example, Uber ‘s app changes my expectation of FedEx , we compare United Airlines ‘ customer service to Amazon ‘s, HSBC ‘s website with Airbnb ‘s, Vodafone services with Buzzfeed.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. Ever stayed in an Airbnb, booked a restaurant or bought an item off of Amazon based on customer reviews? What does this tell us?

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Can't Afford a Super Bowl Ad? Here's What to Do Instead

Hubspot

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Buy video ad space on social platforms.

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15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

In addition to writing, Marty is a regular contributor to Adweek’s podcasts and videos and has appeared on television segments for CNBC, MSNBC and Reuters TV for his knowledge and coverage of the intersection of media, marketing, and technology. Martin Swant. Martin Swant is a technology writer for Adweek. Kerry Flynn. Erin Carson.