article thumbnail

Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret.

article thumbnail

Current trends in marketing and data have deep roots

Martech

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

Trends 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry.

article thumbnail

How AI is Changing the Sales Process

InsightSquared

Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world.

article thumbnail

5 Ways to Achieve Growth Even When Swimming Against the Current

Vision Edge Marketing

Strategic growth involves mastering business waves—market trends, emerging technologies, or changing customer preferences—and leveraging them to propel your business forward. For example, companies like Amazon and Netflix use sophisticated algorithms to personalize recommendations and enhance the overall customer experience.

article thumbnail

Curation and Personalization: How (Not) to Compete with Amazon

Convert

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. billion in profit for Amazon, was that the holiday season started early. Amazon and Total World Dominance. Amazon and Total World Dominance.

Amazon 88
article thumbnail

Your 2020 Amazon Marketing Roadmap

Martech Advisor

Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. A whopping 1,120,901 new sellers joined Amazon’s e-commerce marketplace in 2019!

Amazon 84