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New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Current trends in marketing and data have deep roots

Martech

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. What are B2B eCommerce Marketing Tactics?

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5 Consumer Behavior Trends Marketers Are Watching

Contently

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

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Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry.

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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. Retail media refers to digital channels owned by retail companies.

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5 Black Friday trends marketers can act on this holiday season

Martech

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. For instance, Amazon Prime Big Deal Days drove sales in October. The post 5 Black Friday trends marketers can act on this holiday season appeared first on MarTech.

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