Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. The predictive feature identifies preferred channels, predicts buying habits and recommends products.

Amazon 121

Amazon Ideal Customer Profiles User-Generated Content Outreach 121

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Zoominfo

SEPTEMBER 5, 2023

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Valasys

AUGUST 9, 2023

Introduction In the ever-evolving landscape of marketing, a seismic shift is underway that’s redefining how businesses engage with their most coveted prospects. The rise of Account-Based Marketing (ABM) introduced a tailored approach, focusing on high-value accounts rather than generic demographics.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. A new consumer may try out your product at first on an impulse buy. Personalization can help.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Biznology

MAY 20, 2019

Now we’ve reached that point with artificial intelligence. Toss out the term “AI” a couple of years ago and people might wonder if you were talking about an action item, artificial insemination or American Idol. AI has morphed from the stuff of science fiction (2001, Terminator, Ex-Machinima) to the here and now.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Stevens & Tate

NOVEMBER 21, 2022

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. In fact, the use of AI is practically commonplace now. The Benefits of AI in B2B Marketing Strategies.

Marketing AI 113

Marketing AI B2B Marketing Marketing Strategy Marketing & Strategy 113

Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

Pam Didner

MARCH 12, 2020

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence. What is Artificial Intelligence (AI)?

Marketing AI 78

Marketing AI Work Management Marketing Management Marketing Automation Services 78

Binary Demand

FEBRUARY 27, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Even everyday tasks get an AI makeover.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Personalization/segmentation. Product feed recommendations. Refill reminders.

Marketing AI 130

Marketing AI Email Marketing Psychographics Advertising Agencies 130

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers. All of these are purportedly AI-driven.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

B2B Marketing Directions

APRIL 3, 2022

Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests that it may be nearing mainstream adoption. What the Book Covers The AI Marketing Canvas includes four major sections.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. What Amazon is saying. Shoppers in the U.S. Why we care. More conversions.

Advertising Agencies 110

Advertising Agencies Amazon Advertisements Advertising 110

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Generative AI (genAI) is an incredible breakthrough , but it’s not human, and it’s not going to do exactly what people think it should do.

Marketing AI 113

Marketing AI Allocation Generation Planning 113

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.”

Marketing AI 131

Marketing AI Lead Ranking Paid Search Agency Work Management 131

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. Throughout history, the basic purpose of marketing hasn’t changed.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

ClickZ

JUNE 10, 2020

30-second summary: Think of artificial intelligence (AI) as machine learning to better understand your target audience. Once you identify the area you want to focus on first, you will be able to see the type of AI technology that is needed. A functioning and high-quality website is crucial for success with AI.

Marketing AI 131

Marketing AI Buy Marketing Management API 131

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. Brand preferences. Why we care.

Google 93

Google Personalization Tools Marketing AI 93

Salesforce Marketing Cloud

NOVEMBER 30, 2021

Artificial intelligence (AI) is on everyone’s lips – and with good reason. According to the Future of Workforce Development report , 62% of hiring managers expect AI to substantially change the nature of work. Here are 30 of their most interesting, and sometimes surprising, quotes on AI.

Marketing AI 52

Marketing AI Enterprise Management Work Management Ethics 52

Webbiquity

SEPTEMBER 4, 2018

Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market. Artificial Intelligence.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. but so far seem like very niche marketing tools.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Biznology

OCTOBER 1, 2018

If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. But does your business AI need a personality? Do we need to anthropomorphize AI to make it marketable? I can hear him now, “Look at this AI. It’s beautiful AI.

Marketing AI 130

Marketing AI Personalization Amazon Google 130

ClickZ

MAY 23, 2019

A quick Google search brings up more than 150 million search results and all those on the first page agree: Artificial intelligence is one of, if not the , hottest technologies of 2019. And yet, relatively few companies are making the most of AI. AI can accomplish this in seconds. More powerful personalization.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

SmartBrief - Marketing

MARCH 22, 2024

In the bin, you go,” — it’s written in AI-speak, after all. This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode. AI can replace one tedious task, but it also complements and even creates others that it couldn’t do alone.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Televerde

JANUARY 18, 2021

Two things are all but mandatory moving into 2021: artificial intelligence and customer experience initiatives. 84% of customers say that the experience a brand provides is just as important as the product or service itself. What tools do marketers use to improve the customer experience and meet changing expectations?

Marketing AI 98

Marketing AI Ideal Customer Profiles Verticals Amazon 98

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Content Marketing Institute

NOVEMBER 20, 2017

Artificial intelligence at work!”. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. In fact, artificial intelligence is at work all around us. Artificial intelligence: Part of everyday life.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Litmus

SEPTEMBER 7, 2021

Marketing leaders often have a love/let down relationship with our marketing technology stacks. Is marketing artificial intelligence (AI) the latest technology that looks great on paper, but fails to meet our expectations? Within our organizations, marketing has perhaps the most to gain from AI.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. Yeah, an AI copywriter can help with that. What is AI Copywriting?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. “We are at the precipice of an AI revolution,” she said. “We are at the precipice of an AI revolution,” she said.

Marketing AI 106

Marketing AI Enterprise Management Paid Search Agency Work Management 106

Convert

DECEMBER 2, 2020

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. billion in profit for Amazon, was that the holiday season started early. Amazon and Total World Dominance. The End of Machine Personalization.

Amazon 88

Amazon Curation Personalization eCommerce 88

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. ARTIFICIAL INTELLIGENCE. give us digital everything.

Marketing AI 88

Marketing AI Enterprise Management Work Management Marketing Management 88