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Social Media Trends 2019: Are Instagram and Pinterest the New Social Media Darlings for Marketers?

Martech Advisor

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. Therefore, Instagram and Pinterest form a sizeable chunk of the social media marketing mix.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Check their Amazon app or social media sites for reviews from other customers. Image credit: HubSpot. One way to do this is by doubling down on social media marketing. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop.

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Unriddled: The Latest on Google's Location Tracking, Amazon Goes to the Movies, and More Tech News You Need

Hubspot

"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. Now, Google has appeared to follow suit with the launch of its own political ad archive last week, which will include any advertisement for a candidate -- including incumbents -- running for a federal elected office. Amazon Goes to the Movies.

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White Label Marketing Tools: 9 to Seriously Consider

ClearVoice

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. For example, an ongoing Amazon email server subscription for 10,000 subscribers would be only $1 or $2 a month versus $200 for another email service, such as MailChimp. Marketing automation: HubSpot.

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

This question has been asked by companies like Amazon , Warby Parker , and IKEA which have embraced AR product reviews. Mobile Previews on Ecommerce Sites. At the moment, we're already seeing corporations like IKEA, Home Depot, and Amazon embrace AR product previews on mobile sites and apps. Virtual Mirrors.

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What are CMOs’ Most Important Media Channels?

Porch Group Media

The top channels CMOs prioritized as being very important or extremely important included: Social media – 79%. Mobile Video – 56%. With the rising importance of digital channels, CMOs are continuing to spread their spend across both digital and traditional media. Traditional Media Channels. Sprout Social ). .

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. How Digital Media Buying Works.

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