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5 Alternatives to Facebook, Google, and Amazon Ads

Hubspot

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

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Meta launches genAI features for ads

Martech

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. Inserting generative AI into the Facebook (and Instagram) ad workflow is likely to appeal to the smaller businesses that constitute the bedrock of Meta’s advertising business. Text variations. ” Why we care.

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The Top 6 AI Tools for Facebook Ads

Anyword

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift.

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9 Chatbot builders to enhance your customer support

Sprout Social

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. This article will dive into all the details about chatbot builders and explore their features. 9 chatbot building tools to boost efficiency 1.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools. Ahrefs is another tool that has similar functionality to SpyFu.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2022

Webbiquity

Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Score some incredible savings on icons, illustrations, music clips, and editing tools. Web Analytics Tools.