Why does Facebook want to build a phone?
FEBRUARY 1, 2017
Recently, CNET reported that Facebook might be working on a phone of its own. Apple was the first, and is the coolest kid on the block, but Google ‘s Android phone has a higher market share. Google is sticking with attempts at hardware, the latest with the well-received Pixel. What would be in a Facebook phone? But beyond features, why does Facebook want a phone?
Tools I use to amplify social campaigns
JUNE 30, 2015
SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?
13 Essential Features for Taking Payments on Your Website
SEPTEMBER 22, 2015
13 Essential Features for Taking Payments on Your Website. 1) Multiple Login Options. You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. There are a lot of things I used to buy in person that I now buy online. And I'm not alone. Image Credit: VWO. The caveat of allowing a social login?
10 Examples of Facebook Ads That Actually Work (And Why)
NOVEMBER 30, 2016
One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?
6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
JUNE 3, 2016
Facebook and Google rule all. Facebook, as we’ve covered repeatedly here on The Content Strategist, has seen massive growth in the past couple years. Google and Facebook are threatening to become nothing less than an internet advertising duopoly. Media facebook Featured mary meeker messaging apps Snapchat social mediaMeeker and co. There are 7.4
4 Hard Truths I Learned Covering Marketing This Year
DECEMBER 21, 2016
Yet despite some exciting features , messaging apps aren’t on the radar of most marketers right now. Facebook. Google. Facebook and Google, in particular, dominate digital advertising, and reporting on their every step to the point of absurdity is actually not that absurd. Brands Media Voices AR facebook Glossier Google MarTech Twitter VR
7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
OCTOBER 7, 2013
Google for Nonprofits , a membership program for nonprofits based in the U.S. Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know). Organizations like Kiva , charity: water , BeatBullying , and UNICEF are part of the Google for Nonprofits community.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B?
The 6 Biggest Marketing Storylines of 2016
DECEMBER 16, 2016
Facebook’s controversial domination. Now, there’s Facebook, and then there’s everyone else. Facebook’s incredible boom continued unabated this year as the company brought in record profits ; broke milestones (like 1 billion daily active users ); and opened up its subsidiary, Instagram, to a wave of advertising investment. Just ask Google and Facebook.
The Seven Best File Sharing Tools
JULY 26, 2016
Different tools do vary though in terms of additional features, pricing, and storage capacity. As with all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 699,000. Google Review Count: 574,000.
Beyond the Blog
APRIL 26, 2016
Last spring, the company launched @thecocacolaco, a corporate Instagram, and started natively publishing stories like a feature on Matt Smith, a Coca-Cola fan with cystic fibrosis who dreamed of driving the Coca-Cola Christmas truck. As soon as Facebook opens up its Instant Articles technology to brands this spring, Coca-Cola will be on there as well. Media Social Blog Featured
Inside The Washington Post’s Quest to Fix Ad Tech
OCTOBER 6, 2016
Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business? ” While Google and Facebook take in about three-quarters of new digital ad revenue , publishers are not keeping up, according to Dicker.
5 Things You Should Know About Google+ Business Pages
Modern B2B Marketing
NOVEMBER 10, 2011
by Jason Miller Google Plus has garnered more than 40 million users since launching in June. Earlier this week the much anticipated Google+ pages for business was released. If you don’t have a Google+ profile, start by creating one. With the Direct Connect function you can now search Google.com using the “+” prefix to search for an existing Google+ page.
Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week
MAY 12, 2013
From Facebook''s new video advertising offering to Q&As with industry experts on Klout, this week''s roundup will fill you in on all things content-related on the web. Facebook Rolling Out Video Ads to News Feeds, From AdWeek. Over the past few months, Facebook has been making some major moves with its social advertising platform. Oh, and Happy Mother''s Day! ;-).
Ask the Author Series: Featuring Joanne Black, Author of No More Cold Calling (Part 2 of 2)
Sales Intelligence View
NOVEMBER 1, 2013
Some people accept every request to connect, so just because they’re “friends” on Facebook doesn’t mean they actually have a relationship. Eric Schmidt, executive chairman of Google, told the 2012 graduating class of Boston University: “Take one hour a day and turn that thing off. How People, Not Technology, Seal the Deal on Amazon and at Barnes & Noble. Absolutely!
‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
DECEMBER 9, 2016
At Contently, we’re often thinking about this in the context of our own technology or Facebook’s latest updates. Wired: Sorry, Donald Trump: Amazon Dominates, But It’s No Monopoly. Amazon owned 30 percent of all Cyber Monday sales. While more retail companies are creating an online sales presence, it’s still Amazon that’s synonymous with adding an item to your imaginary cart. Like much of his entire campaign, Trump’s condemnation of Amazon speaks to a desire for the way things were. Voices Featured What We're Reading
Who Will Win the War for TV Ad Dollars?
DECEMBER 8, 2016
Some think TV stays afloat because of certain features that can’t be replicated. “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. There’s the social media platforms like Facebook, Twitter, and Snapchat. So what happened?
Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
grow - Practical Marketing Solutions
AUGUST 19, 2014
According to 2014 research, the number one subject featured in Instgram photos is: a) selfies. b) activities/travel. c) food. d) pets. 5. Many content creators are taking advantage of a new Google+ feature called HOA. Which of the following platforms was founded first? a) YouTube. b) Facebook. c) Google+. d) LinkedIn. We all know Facebook use is declining, right?
Why You Won't Recognize SEO in Five Years
JANUARY 22, 2016
More precisely, it's been linked directly to Google. App stores, by both Google and Apple, are still the primary mechanism for finding new apps and content. Often thought of as a quick search tool for the contents of your iPhone, Spotlight can actually search within apps and even bypass Google to bring you some web results. billion daily searches , gaining on Google's 3.5
6 B2B Online Marketing Predictions for 2017
JANUARY 5, 2017
Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. Chat Bots.
Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
Customer Experience Matrix
FEBRUARY 16, 2017
probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. It has connectors to gather data from Shopify and Magento ecommerce systems and the Segment , Tealium and Google tag managers.* Security features can limit users to specified subsets of data, such as particular Web sites or product groups. Users can export segments to other systems, including a two-way audience synchronization with Facebook and Google.
Will Ad-Blocking Software Destroy Mobile Advertising?
SEPTEMBER 25, 2015
The main reason many of us have been unaware of this relates to the inherently logical if not awkward action taken by Google of booting the app out of its Google Play store over two years ago, in Mid-March of 2013, to be precise. Here’s how the folks at Adblock Plus characterized the action at the time: “In a rather surprising move, Google removed Adblock Plus and other ad blocking apps from the Google Play store due to ‘interference with another service or product in an unauthorized manner.’”. The Impact on Google and Others. Is there an app for that?
The Psychology of Color in Marketing
JUNE 22, 2016
Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Facebook is “giving people the power to share and make the world more open and connected.” You can see this in their logo, which features a crown. In fact, some of the most popular brands in the world (Google!) Patrick’s Day bottling).
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. Google’s Next Big Thing , April 24, 2010. Google.
5 Disruptions to Marketing, Part 4: Digital Everything
DECEMBER 19, 2016
The previous section on vertical competition looked at the explosion of new “client interfaces” — augmented reality (AR), virtual reality (VR), smartwatches, connected TVs, connected cars, connected appliances, voice-command centers like Amazon Echo and Google Home, home automation, etc. AR/VR glasses and headsets — from Google Cardboard to Occulus and HoloLens.
How Content Marketing Works on Pinterest
Writing on the Web
SEPTEMBER 19, 2012
study done by Shopify , shows the growth of this site is better than Facebook and Twitter at the same point in their history. Orders from Pinterest are double those of Facebook and the site is the leader in average dollar amount per order , over sites such as Google, Amazon and Bing. Pinterest is one show-stopping sharing site that has taken the Web world by storm.
20 Examples of Social Proof in Action
SEPTEMBER 19, 2016
Below you'll find some noteworthy statistics from their research about the types of social proof that perform best, and what you need to know about convincing your prospective customers: Testimonials featuring photos perform best. Readers remember press mentions featuring company logos more than press mentions featuring quotes. 12) Amazon. 18 ) Facebook. Score.).
Why Your B2B Marketing Needs More Video [And How to Add It]
OCTOBER 22, 2015
Wanna do more with videos on Facebook? They did a study recently that found Facebook posts with videos get significantly more engagement than any other format. Even more interesting – they found that a mere 3.2% of Facebook posts are videos. Jon Loomer is a first-rate Facebook advertising consultant who maximized this approach to the hilt. How’s your video marketing?
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media). In vertical competition, Adobe competes with Facebook, and Google Search competes with Apple iPhones.
30 SEO Best Practices for B2B Organizations in 2017
JANUARY 24, 2017
This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more. In recent years, we have seen Google become much more intelligent when it comes to the user intent behind search queries (related searches, for example). This means spending more time learning about your audience, looking at current search results to determine Google’s understanding around the topic, and developing content that aligns with your findings. Make Sure You’re Aware of Google Changes. Enjoy! 1. Buyers
Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
JANUARY 25, 2017
Buzz is growing too: CDPs made their first appearance on a Gartner Hype Cycle report last July and Google Trends shows a sharp increase in interest. There are substantial differences among CDP products — much greater than among marketing automation systems, which quickly converged on a standard feature set. But this assumes that the features of the martech stack are roughly stable.
Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
AUGUST 20, 2016
Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. Given the amount of time people spend on social media sites—users spend 50 minutes every day on Facebook, Instagram, and Messenger alone—buy buttons would seem like an ideal way to meet consumers where they’re at. Limited Appeal.
6 B2B Online Marketing Predictions for 2017
JANUARY 5, 2017
Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-degree photo and video is something that’s currently available to be published on Facebook, but I’m sure that other social media platforms are going to quickly follow suit. Chat Bots. Live Video.
Snapchat Spectacles: A Simple Guide for Marketers
DECEMBER 19, 2016
Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. Wait, Isn't This the Same Thing as Google Glass? Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system. What’s your favorite feature of Snapchat?
Facebook’s Like Button adds Life to your Content
Buzz Marketing for Technology
OCTOBER 20, 2010
At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote. Share this on Facebook. Could Facebook become a Lead Nurturing platform?
The Ultimate List of The Best WordPress eCommerce Plugins
OCTOBER 10, 2012
” The plugins below provide various levels of functionality, customizability, price, popularity and other features. “This is a fully feature-rich plugin that is free of cost. “eShop (free) has most of the features that put it in direct competition with the top three plugins…Yet, it is completely free.” Unless you need special features that this plugin doesn’t include, it is possibly the best of the bunch. Jigoshop provides you with the features necessary to set up an eCommerce web site lickety-split. Lbak Google Checkout.
Digital Does Not Mean "Just Build a Website"
MAY 3, 2016
You can use Google Analytics to measure bounce rate if you are not doing so already. On this theme, Amazon found increased revenue of 1% for every 100 milliseconds improvement to their site speed. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. Data support this. The mindset needs to shift. Media