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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. However, the growth in the number of Amazon sellers and resulting increased competition are pushing up CPCs for Amazon ads, putting pressure on sellers’ margins — and forcing them to explore off-Amazon advertising.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Real-time feed stock updates A shocking fact: for more than 95% of ecommerce brands, even after their products go out of stock, their product ads stay active on Google Shopping for 12 to 24 hours, and in some cases longer. While this not only drains your budget, it also leads to product disapprovals due to incorrect stock status.

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How to Optimize Your Product Listing Ads For More Clicks

Unbounce

When you’re looking for a product to buy, what’s the first thing you do? These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. You Google it.

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The Keywee Facebook CPC Tracker: March Update

Anyword

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. In March, we saw a 13% increase in CPCs on Facebook.

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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

Most of these platforms let you choose from pricing models like cost per mille/impression (CPM) and cost per click (CPC). Check out how you can advertise multiple products at once for viewers to swipe through. A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps.

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How to Get Smart About Retargeting Ads

Sharpspring

A relatively low conversion rate and high cost-per-click (CPC), ultimately resulting in an extremely high cost-per-acquisition (CPA). For example, Power Tank sells portable AC units for off-road vehicles — a product that appeals to a very niche audience. For this unique, innovative product, the ticket price is already high.

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Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on. The advertiser sets a bid price called the Max CPC and the price the advertiser pays is the Avg CPC. For example, you can tailor your keywords to market a new product or service or to promote an upcoming event.