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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

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Pinterest announces clean room partnership with LiveRamp

Martech

The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Albertsons will pilot the clean room technology with a winter healthy eating campaign, and will leverage key reporting metrics like return on ad spend (ROAS). “As Why we care.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce Marketing Cloud

Take me there A preview of our new marketing innovations As you explore how AI can help your company, we want to make sure we tell you both the what and the why of our AI innovations. Availability : The new Amazon and Databricks integrations will debut in pilot next year. What do these Marketing Cloud updates mean for you?

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Innovations in Search and Social [August 2023]

QuanticMind

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04] That’s cool, but check out THIS flip.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying vs. Media Planning.

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

Or you may be at a company that has multiple brands across multiple geographies – each with its own uniquely loyal customer base. In our digital-first, experience-focused age, the vast majority of customers say the experience a company provides is as important as its products or services. Watch the demo to learn more.

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Whats Trending in Marketing For February 2020

Stevens & Tate

Google Ads enable bids simulator for target ROAS, budget simulator for Maximize clicks, conversions. It’s now available for Target ROAS campaign. 6 Social Media Trends To Follow in 2020. At this point in time, every business with an inbound marketing strategy should have a social media presence of some sort.

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