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Europe moves to end dominance of Big Tech

Martech

The restrictions introduced by the legislation will apply to companies above a certain level of market capitalization and will include AliBaba, Alphabet, Amazon, Apple, Microsoft and Meta as well as a number of slightly smaller platforms. Why we care. There are two reasons to take note of these developments.

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The Digital Markets Act will have downstream effects on marketers and consumers

Martech

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Companies are getting tied up for years in the judicial system.

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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Instead of gatekeeping the technical SEO strategies that are their specialty, Moz makes them accessible for everyone. The result? People trust them more. Tell us in the comments!

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

A prospect’s title is helpful, but because titles have different meanings from one company to the next, it’s not much for a sales magician to go on. Examples of triggers are funding events such as venture capital funding or planned mergers; product launches; and employee movement like promotions or when people leave or join the company.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. The company helps clients understand their business better, which helps unlock insights and empower decision-making. The Company. Company size: 300+ clients, 80 employees in 16 states. The Market. The Market.

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3 Problems That’ll Keep Me Up at Night After Content Marketing World

Contently

Content Marketing Institute founder Joe Pulizzi opened the conference by giving the audience a sneak peak at one big stat from the company’s annual research report, due out later this fall: Nine out of 10 people who rate themselves as successful content marketers are focused on building an audience.

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Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know

Hubspot

When I think ‘cool’ I imagine companies that do great things for customers/employees or beautiful/unusual products." ~ Female, 17, It's Lit report. We believe everyone should have a chance to be discovered, build a business and succeed on their own terms, and that people—not gatekeepers—decide what’s popular. Take a look at YouTube.