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The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

Listen to the Interview… Links… Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb (Amazon) Christine Slocumb (LinkedIn) Clarity Quest Marketing Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. No Cold Calls.:

Planning 161
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Top book and podcast recommendations for martech professionals

Martech

No Cold Calls.’ Topics so far include Amazon, Alphabet, Apple, Meta, Netflix, dating apps and food delivery apps. Granted, most of us didn’t get into martech to do evil, but our work has consequences — some of which aren’t known until too late.

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10 Strategies to Harness the Power of AI and Beyond in Sales

Lead Forensics

Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS). Unleash the Power of Lead Generation (Increase Qualified Leads) Forget cold calling random numbers. Lexalytics Semantria: Uses AI to analyze text data from various sources and identify customer sentiment.

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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

When you search Amazon for “marketing and sales books” 60,000+ options pop-up. No Forms, No Spam, No Cold Calls by Latané Conant. Finding the right one can be intimidating. That’s why I’ve pulled together some of my favorite marketing and sales books. And what better time than now to share with back-to-school on the horizon.

B2B Sales 122
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The CMO’s Responsibility in a Changed Economy

Heinz Marketing

Latané Conant introduces this concept in her book No Forms No Spam No Cold Calls: The Next Generation of Account-Based Sales and Marketing. Pick up No Forms No Spam No Cold Calls and reclaim your seat at the table, drive the plan you established and unite your organization. Latané Conant book is now available at Amazon.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics. By understanding what prospects are likely to do next, cold calls become more effective as they include relevant data from recent activities.

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12 Side Hustle Ideas for Full-Time Entrepreneurs and Sales Pros

Hubspot

There isn't much of a catch — self-publishing websites such as Amazon KDP and Smashwords take a small commission on every sale in return for hosting and advertising your work. Seller on Etsy, eBay, or Amazon. Turn your hobby into a profit with an ecommerce store.

Amazon 67