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How to price your ebook to maximize sales and profits

ConvertKit

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127
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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service.

Loyalty 120
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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

Your product or service isn't moving with the oomph you'd like it to. One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy.

Pricing 78
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Everything You Need to Know About Price Skimming Strategy

Hubspot

There are dozens of different pricing strategies you can use in your business, and one of the more unique options is the price skimming strategy. Price skimming is an approach to pricing your products that capitalizes on novelty, timeliness, exclusivity, and/or innovation. What is Price Skimming?

Pricing 39
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9 Best Black Friday Marketing Campaigns

Outbrain

Over 35% of purchases were made on smartphones, and curbside pick-up was up 30% over the previous year. They could click straight to the product page on Walmart’s website and buy it. At the end of the day, this campaign was simply a cheeky way to leverage the buzz of the “Black Friday” concept a few months early.

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7 Emerging Digital Marketing Tactics To Stay On The Cutting Edge For 2021

Convert

Influencers who advertise anything and everything won’t attract the same kinds of revenues like smaller influencers whose audiences are actually very interested in your product or service. Make sure your prices stay dynamic. This will help you devise new campaigns and get in on the action when something exciting is buzzing on socials.

Tactics 98
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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. RTB is not the only way to purchase impressions, you can also use private marketplaces, in which publishers limit who can participate in the auction. Amazon DSP. The answer is media buyers.

Buy 83